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Scott Kirby Honored with APEX CEO Lifetime Achievement Award for Accelerating Aviation Advancement
September 30, 2025  | Written by Joshua Kupietzky
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Earlier this month at the Long Beach Convention Center, the aviation world gathered for the closing night of the 2025 APEX Global EXPO. The final evening carried history and emotion as United Airlines CEO Scott Kirby received the APEX CEO Lifetime Achievement Award, presented by APEX Group CEO Dr. Joe Leader. The honor recognized a […]

Maura Chacko Celebrated for a Decade of Service on the APEX Board of Directors
September 25, 2025  | Written by Stephanie Taylor
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After ten years of commitment to the Airline Passenger Experience Association (APEX), Spafax SVP Content Experience Maura Chacko will step down from her position as Secretary on the APEX Board of Directors following the next election in November. Her leadership and dedication shaped the board, strengthened the APEX community, and expanded the influence of the […]

InterLnkd’s AirMall Solution Makes End-to-End Personalized Shopping Experience Possible for Passengers
September 24, 2025  | Written by Stephanie Taylor
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AirMall, a new in-flight retail solution created by InterLnkd that leverages in-flight connectivity (IFC) to offset the cost of providing onboard Wi-Fi, will soon take to the skies for the first time with an undisclosed airline customer.  InterLnkd says the plug-and-play white-label offering is vendor-agnostic and integrates with an airlines’ existing Wi-Fi portal to allow […]

APEX EXPO 2025: Ten Airlines Celebrate Winning Prestigious APEX World Class™ Awards
September 15, 2025  | Written by Stephanie Taylor
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During an awards ceremony at the Long Beach Convention Center on the final night of the 2025 APEX EXPO, airlines, suppliers and media gathered together to celebrate the reveal of the ten 2026 APEX World Class™ airlines.    Launched in 2021 in collaboration between APEX and YATES+, APEX World Class™ is a rigorous airline recognition […]

APEX EXPO 2025: Industry Leaders Envision the Future of Immersive IFE
September 12, 2025  | Written by Joshua Kupietzky
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At the 2025 APEX Global Expo, immersive technology took center stage. Thursday’s panel, moderated by MSM.digital Deputy Managing Director Camillo Stark, brought together three leaders with distinct perspectives: Meta Head of XR in Travel Bastian Schütz; Lufthansa Group Senior Director for Customer Journey Development Eric Groenloh; and Thales InFlyt Experience Vice President for Strategic Partnerships […]

APEX EXPO 2025: Moment Expands Globally, Innovates for the Connected Journey
 | Written by Joshua Kupietzky
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Moment, the Paris-based provider of digital solutions for inflight and travel experiences, is expanding its global footprint with a new office in Miami. The hub joins Dubai and Singapore as part of the company’s push to position itself closer to airlines and partners across key regions. Co-founder and CEO Tanguy Morel said the move strengthens […]

APEX EXPO 2025: Shemaroo Contentino Marks Ten Years of IFE Leadership
 | Written by Joshua Kupietzky
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The in-flight entertainment (IFE) landscape in India has undergone a significant transformation in the last decade. A major force behind this change has been Shemaroo Contentino, the subsidiary of Shemaroo Entertainment dedicated to airline distribution. Celebrating its tenth anniversary, the company has cemented itself as a leading provider of premium Indian content for airlines worldwide, […]

APEX EXPO 2025: Scott Kirby’s Fireside Finale Maps United’s Strategy for Brand Loyalty, Global Growth, and Defeating AA in Chicago
September 11, 2025  | Written by Joshua Kupietzky
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As APEX Global Expo 2025 came to a close, United Airlines CEO Scott Kirby took the stage for the Fireside Finale with The Airline Observer Editor Brian Sumers. He outlined United’s long-term strategy focused on customer investment, disciplined growth, and global competitiveness, offering a vision of an airline built to lead on the world stage. […]