From the Window to the Wall: In-Flight Destination Content Covers New Ground

February 13, 2017 | Written by Valerie Silva

APEX Insight: Engaging a single passenger is a challenge; attracting the attention of everyone on board is a genuine feat. Providing relevant content to passengers requires troves of data and sophisticated algorithms – unless airlines lean on what they already know. Every individual on a given aircraft has a vested interest in its final destination, […]

Delta’s Tray Table Art & Air Canada’s New Livery: APEX Daily Experience Week in Review

February 10, 2017 | Written by APEX Staff

Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here. [PHOTOS] Seatback Masterpieces: Delta Transforms Tray Tables Into Colorful Works of Art THE DESIGNAIR | FEBRUARY 9, 2017 Two of Atlanta’s most iconic brands, Delta Air Lines and Coca-Cola, have teamed up for a […]

Flight Gift Cards May Be the Ticket to Valentine’s Day Romance

| Written by Katie Sehl

APEX Insight: With Valentine’s Day around the corner, Austrian Airlines’ #FlyMeTo e-gift cards provide romantics with a way to spring on a surprise getaway, but fill in the blanks on destination and date details later. The digital platform is integrated socially, includes a crowdfunding option, and with the popularity of digital vouchers on the rise, […]

Delta’s Tray Table Art & Air Canada’s New Livery: APEX Daily Experience Week in Review

| Written by APEX Staff

The Big Reset: A Frequent Flyer Reflects on the Race to Top-Tier Status

February 9, 2017 | Written by Al St. Germain

APEX Insight: A frequent flyer reflects on the annual race to make top-tier airline status and what it means when the clock runs out. On the first day back from the holiday break, airports across the world are filled with the noble squad of frequent business travelers making their way back out onto the road. Armed […]

Airlines Raise Wi-Fi Awareness With Strategic Placement of Internet Icons

| Written by Marisa Garcia

APEX Insight: Savvy travelers planning their flights around Internet access know to look for the Wi-Fi symbol when browsing for flights, but for the others who may have missed the icon during booking, what other signs along the journey signal there’s connectivity on board? In 2015, the global in-flight entertainment and connectivity (IFEC) market was estimated […]

Think Like a Startup: App-chieving Smile Perfection

| Written by Katie Sehl

APEX Insight: Facebook, Airbnb, Uber. These international companies, once startups, are transforming the way we travel. Airlines have taken note, fostering that entrepreneurial spirit in aviation. In this section of the multipart feature, we look at Japan Airlines’ app that trains flight attendants to flash a perfect smile. How would you rate your smile on a […]

Think Like a Startup: Intensive Care in the Air

| Written by Caroline Ku

APEX Insight: Facebook, Airbnb, Uber. These international companies, once startups, are transforming the way we travel. Airlines have taken note, fostering that entrepreneurial spirit in aviation. In this section of the multipart feature, we look at Lufthansa Technik’s business case for an ICU on an airplane. If a medical emergency should happen in flight, all the essential […]

Think Like a Startup: Progressive Prosthetics

| Written by Caroline Ku

APEX Insight: Facebook, Airbnb, Uber. These international companies, once startups, are transforming the way we travel. Airlines have taken note, fostering that entrepreneurial spirit in aviation. In this section of the multipart feature, we look at how All Nippon Airways gives travel-friendly prosthetics a leg up. Wanting to develop a prosthetic leg for travel, JSR Corporation, a […]

Think Like a Startup: Biometric Bypass

| Written by Katie Sehl

APEX Insight: Facebook, Airbnb, Uber. These international companies, once startups, are transforming the way we travel. Airlines have taken note, fostering that entrepreneurial spirit in aviation. In this section of the multipart feature, we look at Scandinavian Airlines’ vision for passenger identity checks of the future. Inaugurated less than a year ago, Scandinavian Airlines’ SAS Lab […]

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