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Taking the Scenic Route: Japan Airlines Offers Views of Mt. Fuji From 35,000 Feet
October 7, 2016  | Written by Valerie Silva
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APEX Insight: Why should passengers wait until landing to don their tourist hats? Japan Airlines turns a frequently asked question about the seat that offers the best view of Mt. Fuji into a booking incentive, allowing travelers to start their travel experience at cruising altitude. Nature deserves an audience, especially when every factor – weather, time and location – falls […]

GEE Scores Live Sports Rights & ICAO Airline Emissions Accord: APEX Daily Experience Week in Review
 | Written by APEX Staff
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  Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here.  GEE Secures In-Flight Rights for Over 10,000 Hours of Live and Produced Sports Coverage INFLIGHT ONLINE | OCTOBER 5, 2016 Global Eagle Entertainment (GEE) has entered into a three-year agreement with Lagardère […]

Countdown to APEX EXPO 2016: Tips and Insights From CEO Joe Leader
October 6, 2016  | Written by APEX Staff
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APEX Insight: As this year’s APEX EXPO fast approaches, APEX Media asks airline passenger experience industry stakeholders to share their anticipated event highlights, their favored industry trends and their Singapore tips. As CEO of the Airline Passenger Experience Association (APEX), Joe Leader collaborates with members and working groups to improve universal standards, key industry research and regulatory advocacy. A leading […]

Spafax Content Marketing and Forward Merge to Form Global Communications Brand Bookmark
 | Written by Marisa Garcia
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APEX Insight: As brand storytelling techniques evolve to incorporate a variety of media platforms, two content marketing specialists come together to make their mark in this space. Spafax Content Marketing Americas and Forward Worldwide have merged to form Bookmark Content and Communications, working with clients around the world to deliver premium multimedia storytelling. The launch of Bookmark […]

C-Suite in Profile: Singapore Airlines CEO Goh Choon Phong
October 5, 2016  | Written by Katie Sehl
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APEX Insight: Goh Choon Phong chose Singapore Airlines over an academic career in artificial intelligence – using his own smarts to lead the legacy carrier, known for premium service and product, into an era where low-cost reigns. On August 30, 1990, Goh Choon Phong, a 27-year-old hopeful graduate of MIT’s Electrical Engineering and Computer Science department, […]

American in Cuba: The Setbacks and Successes of Resumed Air Service Between Former Cold War Foes
October 4, 2016  | Written by Valerie Silva
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APEX Insight: Although flights between the US and Cuba have been running for a little over a month now, numerous challenges – including visitation restrictions, security doubts and technology glitches – remain with regards to the establishment of operations in the budding US tourist destination. As the saying goes, “good fences make good neighbors,” but […]

Gogo’s Air France-KLM Deal & Airbus Merges Into One: APEX Daily Experience Week in Review
September 30, 2016  | Written by APEX Staff
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Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here.  Long-Haul Decision: Air France-KLM Opts for Gogo’s 2Ku In-Flight Connectivity GOGO | SEPTEMBER 29, 2016 Air France-KLM has chosen Gogo to equip its long-haul aircraft with in-flight connectivity. The agreement means Gogo will […]

Snapping Into It: How Airlines Are Using Snapchat to Reach New Audiences
 | Written by Ari Magnusson
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APEX Insight: Only a handful of airlines are currently active on Snapchat but those on board, including WOW air and Delta Air Lines, are using the app in creative ways to engage with new audiences. Snapchat first grabbed headlines as an app used by teenagers to send each other silly pictures. But with a reported market valuation of $15 billion […]

Smart Design Looks to Shake Up In-Flight Entertainment With “Next”
 | Written by Katie Sehl
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APEX Insight: According to Smart Design, the in-flight entertainment industry is primed for disruption. In response, the design consultancy has unveiled “Next,” a cross-journey, wireless media platform that aims to personalize the passenger experience and meet millennials’ rising expectations. Smart Design, a New York-based design and innovation consulting firm, designs with the aim of disrupting […]