Personalization of Thales Systems Benefits Airlines and Passengers
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This article originally appeared in The APEX EXPO Daily Experience – Day Two.
APEX Insight: Thales shares how its transforming the in-flight experience for both passengers and airlines using a holistic approach with its AVANT ecosystem. The offering begins with an entry-level product and includes the option for upgrade over time, allowing airlines to pick one technology, use the comprehensive platform and then continue to update those technologies over time.
APEX Media caught up with Duc Huy Tran to explore Thales’ InFlyt vision.
Rethinking IFE as an Engagement Platform
What if the “E” in “IFE” stood for something other than entertainment? “The longer the flight time, the more the entertainment system is becoming an engagement platform,” says Tran.
Merging Entertainment With Connectivity
“One of the major trends we’re seeing right now is the push to merge entertainment and connectivity, and this really opens up all the things you can do,” he adds.
Transitioning to an Ecosystem Business
According to Tran, in-flight entertainment and connectivity, “used to be a hardware business, but it is becoming much more of an ecosystem business.” What’s an ecosystem business? “It means you have the hardware, software, applications and all the services to go along with it.”
Integration of Devices
Devices can be in tandem with the seatback. “Some of the ideas that we have for integration are hooking the device up to the seatback screen to share pictures from your phone with your seatmate,” he suggests.
“Our focus is on an integrated experience and having the broadest platform of products and services in the industry.” – Glenn Latta, Thales InFlyt Experience
Managing Cybersecurity Threats
“It’s a bit like the early days of e-commerce right now,” he remarks. “A lot of people didn’t shop online at the beginning because they didn’t feel comfortable and safe about it.”