Scare-ports and Spooky Skies are Treats for Passengers
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Halloween evokes imagines of jack-o-lanterns, elaborate costumes, unexpected tricks and sweet treats. This season, the porch light is on as many airlines celebrate our favorite ghoulish holiday, capitalizing on the fun that comes along with Halloween. Airports and airlines are connecting with passengers through carving, costumes, contests and dance parties.
An entertaining holiday like Halloween is a great opportunity for any business to show their playful side whether through a simple Facebook contest like WestJet‘s or an annual Halloween festival at YVR including pumpkin carving, a costume contest and a DJ. SFO has kept festivities online, encouraging customers to share their costumes over Instagram. JetBlue made use of the popular seasonal social hashtag #trickortweet, issuing promo codes for mystery discounts. Whatever the promotion, spook-tacular engagement on Halloween campaigns is plentiful.
- Annual Halloween festival at YVR
Scare-ports around the world are hanging up the cobwebs and giving passengers a reason to scream – or smile, rather. A holiday dance party is always a crowd pleaser but one with Michael Jackson and DJ Frankenstein has a slight edge. The spooky silent disco, sponsored by JetBlue and Superfly Productions at JFK’s T5 in New York, was a hit with travelers while last year’s zombie flash mob at Denver International Airport had everyone with their cameras out, capturing and sharing the experience.
Traditions are as important to businesses as they are to families, and many airlines are making Halloween a recurring annual treat for passengers and staff alike. Southwest Airways CEO, Gary Kelly, puts his costume choice in the hands of Southwest blog readers, allowing them to vote on his annual getup.
If you are planning to don a disguise while traveling this year, remember that some costumes just won’t fly at the airport or through security, so do keep common sense in mind out of respect for your fellow passengers and crew members.