[VIDEO] Mariya Stoyanova on JetBlue’s Customer Experience Strategy

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Mariya Stoyanova, head of Product Development, JetBlue Airways

During this video interview, JetBlue’s head of Product Development, Mariya Stoyanova, talks about how she looks after the whole air travel journey, on the ground and in the air, and the different teams involved in making everything run smoothly throughout the end-to-end customer experience.

Stoyanova also reveals where the airline looks for inspiration outside of the aviation industry, with a view to creating an “in-home” environment in the aircraft cabin, and how these inspirations may impact the experience on JetBlue’s upcoming transatlantic flights.

Finally, she shares advice for young people wanting to enter the airline industry. Stoyanova recently took part in a panel session at the first-ever APEX EXPO Women Leaders in Aviation Networking Lunch, which focused on innovation and leadership.

APEX @ is made possible by the support of West Entertainment.