InterLnkd’s AirMall Solution Makes End-to-End Personalized Shopping Experience Possible for Passengers
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AirMall, a new in-flight retail solution created by InterLnkd that leverages in-flight connectivity (IFC) to offset the cost of providing onboard Wi-Fi, will soon take to the skies for the first time with an undisclosed airline customer.
InterLnkd says the plug-and-play white-label offering is vendor-agnostic and integrates with an airlines’ existing Wi-Fi portal to allow passengers to browse a personalized selection of fashion, beauty and travel essential products via their personal electronic devices.
The personalization is enabled by InterLnkd’s MotiVatedData matching engine, which ensures each passenger sees a shopping interface based on their profile and destination.
The company claims it can connect travelers to over 20,000 brands in the air. “We have direct commercial agreements with over 1,000 retailers that carry multiple brands, and we continue to grow rapidly across several countries,” InterLnkd CEO Barry Klipp explains.
“When an airline uses both of our products, we can integrate a customer’s frequent flyer number to get a complete view of their journey.”
“AirMall adapts to the customer’s preferred country of delivery, and so we have commercial agreements with retailers in each specific country of operation. We will be live across 20 countries by the end of the year and continue to roll out based on the requirements of an airline’s route network,” he continues.
With purchases delivered directly to a passengers’ home or travel destination, the solution generates ancillary revenue for carriers even with zero onboard stock. “Purchases through AirMall deliver a commission, which is split with the airline,” states Klipp. “In addition, as an engaging platform AirMall offers intelligent product placements which are monetized and split with the carrier, essentially providing a dual revenue stream to our airline partners.”
Furthermore, the platform supports in-flight payments and integrates seamlessly with airline loyalty programs.
AirMall complements InterLnkd’s existing pre-departure airline retail solution, TravelStylist, which uses the same MotiVated Data matching engine “to monetize both the consumer behaviour in the post-booking/pre-departure phase” via email. TravelStylist was implemented by launch customer Wizz Air last April.
“We will be live across 20 countries by the end of the year and continue to roll out based on the requirements of an airline’s route network,”
Klipp clarifies that the two solutions are separate, but that an airline can use both, and should they do so, the experience is seamless. He notes, “When an airline uses both of our products, we can integrate a customer’s frequent flyer number to get a complete view of their journey. This lets our engine see what a unique customer has clicked on or bought between booking their flight and their departure.
Because of this, we can offer a more personalized experience in a follow-up AirMall session onboard. We can show them other products that might interest them or, if they’ve already made a purchase, we can avoid showing them the same items again.”
Klipp confirmed InterLnkd that it is currently in conversation with multiple airlines as well as internet service providers about AirMall.
InterLnkd received the 2024 FTE StartUp Innovation Award for its technology after receiving the most votes from a panel of senior airline and airport executives and ancillary revenue experts.