FlightPath3D Turns Inflight Map into Intelligent Travel Companion with Luci Live
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FlightPath3D has introduced Luci Live, an AI-powered upgrade that turns the inflight moving map into a more interactive travel tool. It brings real-time, personalized features to the map experience, letting passengers ask questions, explore destinations, and make bookings during their journey. It shifts in-flight entertainment (IFE) from something passengers watch to something they can interact with.
Expanding the Role of the Moving Map
The inflight moving map has long been one of the most widely used features onboard, but Luci Live expands its role, turning the map into an AI assistant that passengers can interact with using simple taps or natural language.
“Ask Luci what’s cool, and you’ll zoom to your destination, with suggestions from a local guide and offers to book discounted attractions.”
– Duncan Jackson, FlightPath3D
Instead of showing solely where the aircraft is, the system understands where passengers are going, when they will arrive, and what they may want to do next. A traveler can ask how to get from the airport to downtown and receive relevant transit options based on arrival time and location. Passengers can also ask for recommendations on restaurants, attractions, or experiences, with results tailored to their destination and travel dates.
FlightPath3D said Luci Live pulls from a curated database of more than 50 million data points, including points of interest and local insights, and combines that with real-time flight information. This allows the platform to deliver responses that feel relevant rather than generic.
The AI travel companion also simplifies how passengers interact with the map through a conversational interface. Instead of navigating menus, travelers can ask questions and receive instant responses. For example, asking about local attractions can prompt the map to zoom into the destination, highlight nearby options, and provide booking links in one step.
“We’re adding intelligence to the inflight journey. That takes three things: live flight data, a vast travel dataset, and the map,” said FlightPath3D President Duncan Jackson. “Context is what powers Luci, and every response is an action in the map. It’s all about ask, view, book. Ask Luci what’s cool, and you’ll zoom to your destination, with suggestions from a local guide and offers to book discounted attractions.”
As a flight progresses, Luci Live can also surface useful updates without being prompted, including arrival times, landmarks below, and destination weather. Furthermore, it prioritizes airline-specific preferences such as loyalty programs and partner offers. This turns the map into a dynamic source of information throughout the journey.
Introduced in September 2023, Luci is already installed on more than 1,500 aircraft and delivers millions of recommendations each month. Luci Live builds on this foundation by adding real-time connectivity and two-way interaction, making the experience more responsive.
Creating New Opportunities for Engagement and Revenue
From a technical perspective, Luci Live runs on a cloud-based system that can be deployed across different aircraft types and supports both connected cabins and bring-your-own-device environments.
The platform builds on FlightPath3D’s broader mapping ecosystem, which includes tools like Destination Guide and Destination Stories, which are designed to provide passengers with a more connected experience.
It comes during a period of rapid growth for the company, which recently announced digital-first carrier Riyadh Air had chosen to install its moving map. To support increasing deployments of its products across the globe, FlightPath3D made three key appointments to its leadership in March. Prashant Vyas is now VP Middle East; Howie Lewis has joined as VP Business Aviation; and Ross Derham has taken on the role of Director of Product Management to support continued innovation and scalability for its map platform.
After expanding its engineering operations in Portugal in 2025, FlightPath3D has also now completed a move of its headquarters in Irvine, California to a new facility more than triple the size that incorporates engineering labs and client collaboration areas.