Air Canada continues to expand its in-flight entertainment (IFE) offering with exciting new partnerships. This year, it has become the first carrier in Canada to showcase content from both Apple TV+ and Mattel.
Air Canada has partnered with Apple TV+ to offer passengers access to the platform’s original programming in-flight, which includes titles such as Ted Lasso, Bad Sisters, Severance and Foundation.
The carrier is only the second globally to offer Apple TV+ content onboard after American Airlines introduced free streaming of Apple TV+ originals to passengers’ personal electronic devices on Wi-Fi equipped aircraft as well as a selection of the platform’s programming on its seatback screens in August 2020.
John Moody, managing director, Product Design at Air Canada, said, “At Air Canada, we know that in-flight entertainment is an important part of our customers’ travel journey, particularly on long-haul flights. We continually evaluate opportunities to expand our entertainment and introduce exclusive, current content that our customers will love. We look forward to welcoming customers onboard to catch up on their favourite Apple TV+ shows or discover new hits during their flight.”
The announcement follows hot on the heels of the carrier’s recent partnership with Mattel. In July this year, Air Canada became the only Canadian airline to offer child-friendly IFE content from the American toy manufacturing and entertainment company, from Hot Wheels in the City to Thomas and Friends: Learning with Thomas and Barbie’s vlog.
“This new partnership with Apple puts us on track to increase our onboard entertainment content by more than 95% since last year. We look forward to introducing even more entertainment before the end of 2023,” Moody continued.
Air Canada has already nearly doubled the amount of IFE available since 2022, and now provides passengers with complimentary access to a selection of over 2,500 hours of content, including more than 420 movies, 1,000 TV episodes and 130 music albums.
The airline was recently recognized by the Airline Passenger Experience Association (APEX) with a Passenger Choice Award for Best Entertainment in North America.