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 >  News Articles
News Articles

Alaska Air Group Reveals Multiple AI Updates at SXSW
March 25, 2025  | Written by Stephanie Taylor
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At South by Southwest (SXSW) in Austin, Texas earlier this month, Alaska Airlines SVP Merchandising and Innovation Charu Jain revealed plans to become the world’s first carrier to use artificial intelligence (AI) to dispatch ramp agents as well as updates to its AI Destination Search tool.  The announcement regarding ramp operations was made during a […]

How CSPs Are Evolving: Spafax on AI, Data, and OTT Strategies
March 22, 2025  | Written by APEX Staff
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Content service providers (CSPs) have long played a central role in airline entertainment, but their responsibilities are shifting. Airlines no longer see in-flight entertainment (IFE) as just a seatback screen filled with movies. Instead, they expect CSPs to serve as strategic partners—integrating AI-driven personalization, data analytics, and over-the-top (OTT) streaming into a seamless, revenue-generating passenger […]

Air France Unveils Next-Generation La Première First Class in Paris
March 18, 2025  | Written by APEX Staff
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APEX Joins Exclusive Reveal of Air France’s Ultra-Luxury Cabin Air France officially revealed its highly anticipated next-generation La Première first-class suite today in Paris, marking the airline’s most significant update to its luxury long-haul experience since 2014. The unveiling showcased an evolution of the airline’s commitment to refinement, exclusivity, and technological advancement. This new La […]

Cathay Pacific’s State-of-the-Art IFE Interface Takes Personalization to New Heights
March 11, 2025  | Written by Joshua Kupietzky
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Cathay Pacific recently revamped its in-flight entertainment (IFE) interface in collaboration with Reaktor Aero. The resulting product, which debuted on a Boeing 777-300ER retrofitted as part of the airline’s ground-breaking Aria business-class suites, reaffirms Cathay’s commitment to providing its customers with a premium, personalized in-flight experience. The system was designed for usability across 14 screens […]

Southwest Airlines’ Free Bags for All No Longer Flies
 | Written by APEX Staff
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Southwest Airlines today announced that it will introduce baggage fees for most fare classes effective May 28, officially ending its long-standing “Bags Fly Free” policy that set it apart from competitors. This marks one of the most significant shifts in the airline’s history, raising questions about how Southwest will retain its loyal passengers as the […]

Viasat Showcases In-Flight Advertising Potential at SXSW 2025
March 10, 2025  | Written by APEX Staff
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At South by Southwest (SXSW) 2025 in Austin, Viasat made a bold statement about the future of in-flight advertising, showcasing how brands can connect with air travelers in a way that is both targeted and scalable. Positioned just outside the festival’s advertising hub, Viasat’s activation drew global advertisers, airlines, and marketing professionals eager to explore […]

Alaska Airlines Group Unveils the Lobby of the Future at SXSW
March 9, 2025  | Written by APEX Staff
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At SXSW 2025, Alaska Airlines Product Director of Travel Experience Kristin Olsen unveiled the airline’s vision for the lobby of the future, a streamlined, high-tech check-in experience designed to eliminate lines, uncertainty, and unnecessary wait times. Following her presentation, Olsen spoke with APEX GCEO Dr. Joe Leader for an exclusive interview with APEX Insights for […]

The Solution to Mitigating In-Flight Turbulence
February 17, 2025  | Written by Joshua Kupietzky
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Turbulence is not only scary for passengers, but it can also be dangerous. The aviation industry has been trying to mitigate turbulence issues—especially clear air turbulence (CAT)-for over thirty years. In nonfatal accidents, in-flight turbulence is the top cause of injuries to airline passengers and crews, per the Federal Aviation Administration (FAA). What’s more, turbulence […]

Anuvu Partners with Headspace to Bring Mindful Content Inflight
February 15, 2025  | Written by Joshua Kupietzky
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In-flight entertainment (IFE) and connectivity provider Anuvu has announced a partnership with Headspace, the developer of the popular Headspace mental health app, which has over 100 million users worldwide. With air travel regularly associated with stress and fatigue, the partnership between Anuvu and Headspace provides passengers with a meaningful way to stay refreshed, focused, and […]