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 >  News Articles
News Articles

Amenity Kit Trends: Cutting Waste, Supporting Charitable Causes & Chasing Luxury
June 3, 2025  | Written by Stephanie Taylor
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In a previous piece for APEX, FORMIA CEO Roland Grohmann predicted the future of the amenity kit would be “more personalized, sustainable, and socially responsible,” and recent news suggests he was onto something.  Encouraging Passengers to Make an “Intentional Choice”  At the end of April, long-haul low-cost carrier LEVEL announced the launch of its new amenity kits, […]

Personalization Takes Flight: Airlines Unite Around Data-Driven Loyalty and Seamless Integration at APEX TECH 2025
May 22, 2025  | Written by Joshua Kupietzky
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At APEX TECH 2025 in Los Angeles on Tuesday, the second workshop session entitled “Personalizing the Inflight Experience: Data-Driven Loyalty and Integration” brought together aviation leaders to address a critical challenge: how to turn passenger data into personalized inflight experiences that also drive revenue. Airline executives, technology providers, loyalty specialists, and connectivity partners worked side […]

Frontier Airlines Finale Keynote Unveils Roadmap to Ultra-High Value Travel
 | Written by APEX Staff
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As APEX TECH 2025 came to a close, Frontier Airlines Chief Commercial Officer Bobby Schroeter delivered the finale keynote with a bold vision for the future of low-cost travel. Speaking to an audience of technology and passenger experience leaders at LAX, Schroeter outlined the airline’s evolution from an ultra-low-cost carrier into what he defined as […]

Curated at Altitude: APEX TECH Panel Maps the Next Evolution in Passenger Engagement
May 21, 2025  | Written by APEX Staff
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At the APEX TECH keynote, a panel of inflight entertainment (IFE) leaders outlined how airlines can shift from content abundance to meaningful engagement. The session, titled “Future Onboard Content: Passenger Engagement through Diversity & Discovery,” featured perspectives from Warner Bros Discovery, Meta, Thales, Safran Passenger Innovations, Siden, and FlightPath3D. Personalization, contextual relevance, and curated discovery […]

United From Seatback to Soul: Designing IFEC Around the Passenger, Not the Platform
 | Written by APEX Staff
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United Airlines launched the second day of APEX TECH 2025 at Los Angeles International Airport with a keynote that reframed the conversation around inflight entertainment and connectivity. Titled United From Seatback to Soul: Designing IFEC Around the Passenger, Not the Platform, the session featured United Airlines Director of Inflight Entertainment Dominic Green as the keynote […]

IFC Revolution Workshop Yields Definitive Industry Outcomes at APEX TECH 2025
 | Written by Joshua Kupietzky
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A fast-paced, high-impact session at APEX TECH 2025 yesterday saw airlines, technology providers, digital innovators, and advertising leaders unite around a common goal: transforming inflight connectivity from a cost center into a strategic, revenue-generating asset. Through four dynamic workshop tables, participants tackled the migration from legacy IFC systems to next-generation platforms. The session, titled IFC […]

SAS Charts Future of Digital Aviation with Starlink, Embedded Streaming, and Ad Tech Strategy
 | Written by APEX Staff
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Scandinavian Airlines (SAS) unveiled a bold digital transformation strategy during Tuesday’s keynote at APEX TECH 2025, highlighting its full-fleet Starlink rollout, the upcoming launch of embedded streaming, and a major new advertising platform initiative. SAS Head of Product and Digital Development Aron Backström laid out a vision built on free connectivity, seamless personalization, and expanded […]

Alaska Airlines Group Sets Innovation Path at APEX TECH 2025 Keynote
May 20, 2025  | Written by APEX Staff
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Alaska Airlines Group opened APEX TECH 2025 with a forward-focused keynote centered on global growth, dual-brand alignment, and the strategic deployment of artificial intelligence across every layer of the airline experience. Moderated by APEX Group CEO Dr. Joe Leader, the session featured Alaska Airlines Group Senior Vice President of Merchandising and Innovation Charu Jain and […]