AIX 2025: Maxposure Limited Acquires Neutral Digital
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New Delhi-based Maxposure Limited, which includes Aeroplay Entertainment, has announced the acquisition of UK company Neutral Digital, which specializes in immersive experiences, CGI and extended reality (XR) solutions for the aviation market.
Moving forward, Maxposure will strategically invest in Neutral Digital’s growth and technology development as well as exploring cross-selling synergies with its existing portfolio, which spans in-flight entertainment, content marketing and advertising. The company hopes to expand Neutral Digital’s global presence to accelerate market growth.
“With Neutral Digital’s capabilities, we’re revolutionizing passenger experience with next-generation in-flight technology that doesn’t just meet airline requirements; it anticipates them.”
– Prakash Johari, Maxposure
Founder and CEO of Maxposure Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionizing passenger experience with next-generation in-flight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”
“The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthens our ability to deliver transformative solutions to airlines worldwide,” said Neutral Digital CEO Christian Grou.
Neutral Digital, headquartered in London, collaborates with global industry leaders, including Qatar Airways, Emirates, British Airways, Lufthansa, Etihad, Boeing, Airbus, Panasonic, Viasat and WestJet, Boeing, Airbus. The company has also created CGI imagery for carriers including British Airways, Air India and Duk Air. Recent aviation projects carried out by Neutral Digital include work with Emirates to create a “meditative boarding video perfectly paired with their iconic boarding music.”
Recent aviation projects carried out by Neutral Digital include work with Emirates to create a “meditative boarding video perfectly paired with their iconic boarding music.” The company has also created CGI imagery for carriers including British Airways, Air India and Duk Air.