EL AL Reopens Renovated TOP PLATINUM Lounge at TLV
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EL AL has reopened its TOP PLATINUM Lounge in Terminal 3 at Ben Gurion Airport after a major renovation aimed at elevating the premium ground experience. The upgraded space introduces redesigned seating, enhanced work areas, and a more refined hospitality environment tailored to the airline’s top-tier customers. The reopening reflects a broader strategy to strengthen EL AL’s Premier offering both on the ground and in the air.
Redesigning the Lounge Experience for Premium Travelers
The renovated TOP PLATINUM Lounge marks a major upgrade in how EL AL approaches the premium airport experience at its Tel Aviv hub. Designed for the airline’s most frequent and high-value customers, the space has been reimagined to balance comfort, productivity, and relaxation within a single environment.
The redesign centers on a more flexible layout. New seating areas offer a range of options, from open social spaces to more private corners, allowing passengers to choose how they want to spend their time before departure. Whether preparing for a flight, catching up on work, or simply relaxing, the lounge supports different needs without feeling crowded.
Dedicated quiet workspaces are a key addition, reflecting the growing importance of productivity during travel. These areas provide a calm, focused setting for business travelers, supported by upgraded infrastructure that improves connectivity and usability.
Hospitality zones have also been expanded, creating a more open and welcoming environment. The design encourages movement while maintaining a sense of privacy, allowing passengers to move easily between work, dining, and relaxation.
The renovation was led by Orly Shrem Architects, with a focus on high-end, contemporary design. Partnerships with leading companies helped shape the final result. Pitaro Hecht supplied premium furniture, Samsung introduced advanced display systems, and HeziBank contributed updated flooring and wall finishes. Together, these elements create a cohesive lounge environment that feels both modern and functional.
This attention to detail reflects a broader shift in how airlines approach premium spaces. The goal is not just to improve aesthetics, but to create an environment that enhances the overall travel experience from the moment passengers enter the airport.
Strengthening the Ground Experience as Part of a Broader Transformation
The reopening of the TOP PLATINUM Lounge is part of EL AL’s wider effort to transform its customer experience across the entire journey. In recent years, the airline has taken a more holistic approach, focusing on both onboard products and ground services to meet evolving passenger expectations.
This strategy has been central to EL AL’s broader transformation since 2021, when the airline began rebuilding its operations and redefining its service model. The focus shifted toward putting the customer at the center of every decision, across both digital and physical touchpoints.
Investments in lounges are a key part of that effort. As premium travel becomes more competitive, the ground experience plays a larger role in shaping how passengers perceive an airline. Lounges are no longer seen as separate from the flight, but as an extension of the overall journey.
This investment also builds on EL AL’s recent upgrades at the King David Lounge, which underwent a renovation at the beginning of 2025. Together, the two lounges create a more consistent premium ground experience at Ben Gurion Airport, with the King David Lounge serving a broader group of premium travelers and the TOP PLATINUM Lounge offering a more exclusive, elevated space for the airline’s highest-tier customers. The dual upgrade reflects a coordinated effort to raise standards across the airport experience, ensuring that each passenger segment receives a level of service tailored to their journey.
“We are continuously working to enhance the flight and service experience for all our customers, with a particular focus on our TOP PLATINUM customers. The renovation of the TOP Lounge was designed to create a hospitality experience that is felt in every detail from the moment guests enter, while setting a high standard for our Premier customers,” said EL AL CEO Levy Halevy.
This approach aligns with other recent upgrades across the airline. EL AL has invested in areas such as onboard dining, digital services, and premium amenities, all aimed at creating a more consistent and elevated experience.
By improving both the inflight and airport experience, the airline is strengthening its connection with its most valuable customers. The lounge serves as a key touchpoint in that strategy, offering a space that reflects the airline’s broader brand and service philosophy.