New Amenity Kits to look forward to in 2023


Over the past few months, we’ve seen airlines launch new amenity kits for premium class passengers.  As a result, in this article, we’ll take a look at a few that you’ll be able to experience over the coming year.

Benamor teams up with TAP Portugal

Image via Benamor on Facebook

In December, TAP Portugal announced a collaboration with Portuguese beauty brand Benamor, which will see Benamor’s products featured in TAP Portugal amenity kits.

According to Simple Flying, as well as Benamor beauty cream in passenger amenity kits, liquid soap will be provided for TAP Portugal aircraft.  Bath and beauty products will additionally be available in the TAP Portugal lounge at its Lisbon Airport base.

Air India’s TUMI amenity kit

Air India is looking to upgrade the passenger experience on international routes, as signified by the announcement in December that it had allocated $400 million to refurbish existing widebody cabin interiors.

Part of that upgrade has involved the introduction of TUMI amenity kits for the premium cabins.  We’ve already seen social media comments praising the new service and these new kits.  

As well as in business class, amenity kits are available to Air India premium economy passengers on routes served by the recently acquired Boeing 777s.  

Acqua di Parma on Air Canada

Image via Air Canada

Since November 2022, Air Canada premium class passengers have been receiving  amenity kits featuring Acqua di Parma on international flights.

Designed to be a functional and reusable amenity travel bag, the elongated-shaped travel case features Acqua di Parma’s signature yellow color.

The kit contains luxury Acqua Di Parma bath and body products including, Colonia Hand Cream and Lip Balm for inflight hydration. Also provided are an oversized eye mask, socks, dental kit, glasses cloth, and 3M earplugs for additional comfort and personal care.  

Guests in International Premium Economy and North America Signature Class overnight flights are also receiving upgraded kits. They are being provided with a functional, reusable amenity tote bag containing an eye mask, socks and dental products providing for a more refreshed journey. 

As One Mile at a Time points out, the collaboration between a major beauty brand like Acqua di Parma and a big airline like Air Canada makes a lot of sense:

“Collaborations between airlines and luxury brands are quite common, and are logical, for that matter. Airlines want to offer premium products to their business class passengers, and many luxury brands appreciate the opportunity to get samples of their products to a generally affluent crowd.”

Air France Gift Box

Image via Air France

Though the new Air France amenity kits were launched last Spring, we’ve included them here as they will be included in the airline’s new Boeing 777-300 long haul cabin, which debuted today.

The new kits take the form of gift boxes, and Air France says that they were inspired by writing sets.

They include five products from French beauty brand Sisley.

Air France has previously looked to offer more ‘sustainable’ amenity kits, a trend we talked about at last year’s APEX/IFSA EXPO.  This included launching a kit made from over 90% recycled material.

Finally, take a look at Shashank Nigam’s article from October 2022, where he posed the question – “Is the most sustainable airline amenity kit the one that doesn’t exist?”