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Airfares Get Personal With Dynamic Pricing
August 17, 2015  | Written by Fergus Baird
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APEX Insight: As advancements in targeted online advertising are made, consumers are taking steps to retain their privacy, but digital marketing agencies such as Quantcast might argue that “information is power” – even for the consumer. As targeted advertising becomes more accurate, consumers may have to decide what’s worth more: the privacy of their personal information, or finding […]

Fringe IFE: New Genres of In-Flight Entertainment – Part Three
August 14, 2015  | Written by APEX Staff
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This article originally appeared in The Entertainment Issue of APEX Experience. Read the full version of this feature here. VIRTUAL REALITY By Caroline Ku Qantas treated its first-class passengers to a glimpse of the future by being first to offer in-flight entertainment in virtual reality. Along with the ability to watch movies and explore upcoming Qantas products, a goggle-like headset, developed with […]

LATAM, A Cultural Blend: Branding Strategies Part Two
 | Written by Marisa Garcia
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APEX Insight: In a special web series, APEX contributor Marisa Garcia takes an in-depth look at four distinct airline brand unions. Part two looks at the recent merger between LAN and TAM Airlines, a two-year process which carefully took each brand’s history into consideration. For three years, LAN Airlines and TAM Airlines have operated as independently under a single […]

Out of the Box
June 22, 2015  | Written by Jessica Sammut
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  This article originally appeared in The Entertainment Issue of APEX Experience. SUSTAINABLE MATERIALS Recyclable paperboard, such as kraft paper, is a popular material. Plastics have the ability to be washed, reused and rotated PERSONALIZED THEMES Customizable design options that can represent an airline’s brand are desirable STACKABILITY Being able to save on space, both for loading and offloading, […]

Mighty Models
 | Written by Howard Slutsken
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This article originally appeared in The Entertainment Issue of APEX Experience. In 2014, Boeing delivered a record 723 jetliners to airline customers. Airbus wasn’t too far behind, with 629 deliveries. But those numbers are nothing compared with the 983,533 aircraft delivered by Herpa Wings, a company based in the small German village of Dietenhofen. Each aircraft conveniently comes in […]

Sakte-tv: A Slow, Slow Journey
 | Written by Caroline Ku
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Slow TV has become such a phenomenon in Norway that in 2013 the Norwegian term “sakte-tv” was named word of the year. The country’s fascination with real-time programming began when NRK, the national public broadcaster decided to show all seven hours of a train journey from Oslo to Bergen to celebrate the 100th anniversary of the rail route. Since […]

Paris Air Show 2015 Round-Up
 | Written by Caroline Ku
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APEX Insight: Airbus and Boeing win the race in aircraft sales, Bombardier’s CSeries debuts quietly, E-Fan is electrifying and a viral takeoff video – all from this year’s Paris Air Show at Le Bourget. Attendance at the 51st Paris Air Show rose among exhibitors, trade visitors and the general public totaling to 353,000 people on the Le Bourget tarmac – an […]

5.4 The Entertainment Issue
 | Written by APEX Staff
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Any mention of entertainment in this industry brings to mind movie licensing, closed captioning and content security. But this issue also looks beyond seatbacks and tablets to the numerous details that are purposely used to intrigue passengers, making the travel experience a little more enjoyable. View the online version of the magazine by clicking here or […]

APEX in Profile: Allison Burke
 | Written by APEX Staff
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Allison Burke Executive Vice-President Telefonix, Inc. After completing her MBA at the University of Chicago Booth School of Business, Allison joined Telefonix in 2004 – the company she watched grow from its early beginnings in her family home. She started her career with John Hancock financial services, where she began as a mainframe programmer, moving […]

Editor’s Reading List: The Entertainment Issue
 | Written by Katie Sehl
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My Struggle Karl Ove KnausgÃ¥rd My Struggle is a six-book autobiographical series by Norwegian author Karl Ove KnausgÃ¥rd, who offers a deeply personal account of his struggle between family life and his motivations to become an insightful and respected writer. The volumes, totaling 3,600 pages and written in a frank and intimate style, connect KnausgÃ¥rd to readers […]