>  News Articles
News Articles

APEX in Profile: Jackie Sayno
July 24, 2014  | Written by APEX Staff
Author Photo

Jackie Sayno Director of Acquisitions Encore Inflight Limited Jackie joined Encore Inflight Limited over three years ago to launch the English and European movies distribution division. She travels nine months out of the year covering festivals and markets, searching for the next best films to share with airline passengers all over the world. Did you […]

APEX in Profile: Martin Henlan
 | Written by APEX Staff
Author Photo

Martin Henlan Managing Director A Tall Order Limited As managing director of UK-based distributor A Tall Order Limited, Martin facilitates syndication of long form programming to in-flight entertainment for an ever-growing list of clients including Bloomberg Media, Bloomberg TV Africa and renowned journalist Riz Khan. How do you view the airline industry as a marketplace […]

Our Top Vintage Airline Celebrity Ads
 | Written by APEX Staff
Author Photo

Celebrity endorsements have been a popular marketing tactic since the days of radio. When well-known faces and voices align themselves with a product or services, fans often follow. Here are a few vintage celebrity airline endorsements that we’re fans of:  Terri, Editor They may not be celebrities, but the personal touch of these American Airlines […]

July 22 [2009]: Five years later…
July 23, 2014  | Written by Al St. Germain
Author Photo

When I first started my job at Spafax, the iPhone was only two years old and the iPad was still a year away. Nevertheless, the conventional wisdom was already in place that embedded in-flight entertainment systems were going to die, and that everyone would just enjoy content on their phone or laptop. Perhaps fearing for […]

Wide Body Jetliners Take Center Stage at the 2014 Farnborough International Airshow
 | Written by Jessica Sammut
Author Photo

Aircraft manufacturers around the world gathered in northeast Hampshire, England last week for the 49th edition of the Farnborough International Airshow. From supersonic fighter jets to unmanned aerial systems, participants were treated to the latest industry innovations first-hand.  The commercial aircraft industry members in attendance had much to be excited about as high-level competition has […]

The Transatlantic Skies
June 27, 2014  | Written by Katie Sehl
Author Photo

This latest video from NATS captures traffic of the North Atlantic over the 24-hour period. Visualized are 2,524 flights, captured on a peak day for air travel in August 2013.

APEX Magazine’s Favorite Pre-Flight Safety Videos
June 26, 2014  | Written by Katie Sehl
Author Photo

The APEX Experience Magazine team rounds up their favorite pre-flight safety videos.  Delta’s “80s In-Flight Safety Video” (2014) Terri Potratz, Editor The Delta 80’s video holds a special place in my heart as it’s the first non-traditional pre-flight video I’ve seen in air. And, well, ALF. United Airlines’ “B767-300 Safety Video” (OLD-SCHOOL) Al St. Germain, Publisher […]

Sponsorship Outside the Airline Industry
 | Written by Matthew Braga
Author Photo

Sponsorship is a big business. Myriad brands in myriad industries spend cumulative billions every year. It’s an industry where massive, global names such as Pepsi, Coca-Cola and Anheuser Busch have each spent hundreds of millions in recent years to sponsor everything from music festivals to sports teams to competitions around the world. But according to […]