Managing the Mega Merger, American Airlines and US Airways: Branding Strategies Part Three

August 21, 2015 | Written by Marisa Garcia

APEX Insight: In a special web series, APEX contributor Marisa Garcia takes an in-depth look at three distinct airline brand unions. Part three looks at the highly anticipated amalgamation of American Airlines and US Airways that will form the largest airline in the world. Bringing together two brands is a delicate process under any circumstances, but the challenges are magnified […]

Plane to Product: KLM Repurposes Airline Seats for Passenger Comfort Accessories

| Written by Kendall Green

Earlier this year, KLM brought Dutch designer Hella Jongerius onboard to upgrade its World Business Class interior. Instead of discarding the materials of the previous design, KLM invited a group of 14 students from the Design Academy of Eindhoven to salvage and repurpose the old materials into imaginative new travel items. The project, titled Plane to Product, […]

Entertainment & Connectivity

APEX in Profile: Dominic Green

August 20, 2015 | Written by APEX Staff

Dominic Green Executive Vice-President, IFD Americas Inflight Dublin Before joining Inflight Dublin, Dominic led the development of content services for wireless in-flight entertainment and connectivity solutions at Thales. Before that, he spent over 13 years at Spafax, most recently as vice-president of Sales and Marketing. Prior to that he served as senior director of Client […]

APEX in Profile: Alice Liu

| Written by APEX Staff

Alice Liu Managing Director, Customer Experience Strategy, Planning and Development American Airlines Alice started her career with American Airlines in 1998 and has held a variety of leadership roles. She began serving as managing director of Onboard Products in 2010 and has recently transitioned to an expanded role of Managing Director of Customer Experience Strategy, Planning […]

APEX in Profile: Tetsuo Fukuda

| Written by APEX Staff

Tetsuo Fukuda Executive VP, Member of the Board CS and Products Services and Corporate Planning All Nippon Airways Tetsuo graduated with a BA in economics from Kyushu University in 1979 and from Harvard University’s Kennedy School with an MBA in 1988. After joining ANA in 1979, he held positions in multiple departments, including Sales, Human […]

APEX in Profile: Jerome Cadier

| Written by APEX Staff

Jerome Cadier Chief Marketing Officer LATAM Airlines Group Jerome has been LATAM Airlines Group’s CMO since 2013. He has an MBA from Kellogg Graduate School of Management in the US and an industrial engineer degree from Escola Politécnica da Universidade de SÃ£o Paulo. Between 1995 and 2002, he worked as a management consultant for McKinsey & […]

5.5 The Design Issue

August 19, 2015 | Written by APEX Staff

Design can refer to both the look and feel of something, but most importantly, design is about how something works. In this issue we delve beyond appearances and examine the motives behind the designs of airline posters, airport terminals, graphical user interfaces, amenity kits and much, much more. View the online version of the magazine by […]

Changing Viewing Habits in the New Media Age

| Written by Tomas Romero

APEX Insight: As viewers subscribe to all-you-can-watch, on-demand, ad-free platforms, traditional media channels will have to change their tune to keep up with consumer expectations. Hollywood has had a love-hate relationship with technology since the advent of “talkies” in the late-1920s. While the entertainment industry as a whole has weathered massive format and content delivery system changes over the past […]

2015 Board Elections: APEX Sustains Strong Candidate Slate

| Written by APEX Staff

Each year, APEX holds elections for leadership positions on the Board. Though the Board is elected by the membership, the APEX Nominating Committee is in place to identify strong candidates for the membership to vote on. This year’s Nominating Committee included 2014 Lifetime Achievement Award Winners, Lee Casey (Lumexis) and Mark Horton (Paramount) along with APEX president Alfy […]

The Design Issue Cover Story, Sponsored by DMD and Digiredoo

| Written by APEX Staff

Our latest edition of APEX Experience magazine, The Design Issue, not only covers the theme of design within the aerospace industry, but is also timed to coincide with the upcoming APEX EXPO in Portland, Oregon from September 28-October 1. Before the magazine hits the stands and inboxes of APEX members and readers, we go behind-the-scenes […]

Newer Posts 1 2 … 103 104 105 … 121 122 Older Posts