Science for Silence: The Quest for a Quiet Cabin

APEX Insight: Beyond targeting loud jet engines, interior cabin noise can be negated through the use of materials with sound-absorbing properties. Although airplane cabin noise does no long-term harm to your hearing, you probably feel as though it does short-term harm to your mental state. It’s not just your imagination: A study has shown that aircraft noise can […]

Making Waves: Surf & Style 2015

Back by popular demand, 2015 marks the fifth anniversary of the world’s largest artificial stationary wave Surf & Style extravaganza taking place July 31-August 23 at the Munich Airport Center (MAC), a covered outdoor atrium located between Terminals 1 and 2. According to Michael Otremba, Munich’s Head of Advertising, Marketing, and Media, “Surf & Style […]

Making Waves: Surf & Style 2015

Back by popular demand, 2015 marks the fifth anniversary of the world’s largest artificial stationary wave Surf & Style extravaganza taking place July 31-August 23 at the Munich Airport Center (MAC), a covered outdoor atrium located between Terminals 1 and 2. According to Michael Otremba, Munich’s Head of Advertising, Marketing, and Media, “Surf & Style […]

IATA Pulls Cabin OK Program to “Reassess Initiative”

APEX Insight: Just last week, IATA launched an initiative to standardize carry-on that could end the guessing game passengers begrudgingly play when determining whether a bag is cabin-compliant, but now, the association says it’s reconsidering the program. When IATA announced guidelines for a new carry-on size at its 71st Annual General Meeting in Miami last week, the media honed in on the fact that the dimensions fell short. “Smaller,” […]

What Impact, If Any, Will Marriott and Netflix Deal Have on the Airline Industry?

APEX Insight: The logical progression from the BYOD trend is BYOC, bring-your-own-content, and Marriott’s deal with Netflix enables guests to do just that – but will the airline industry follow? Scented pillows and fluffy bathrobes are nice, but when it comes to hotel amenities, surveys for the past two years running from Hotels.com have found that the […]

APEX Hollywood Shortlist: Jurassic World Rules the World with Record-Breaking $500M Global Haul

Mega-dinosaur Indominus Rex wasn’t the only creature that devoured everything in its wake this weekend as Universal’s Jurassic World chomped its way into the box office record books with a jaw-dropping $208.8M stateside debut, the best opening weekend in Hollywood history. And when you factor in the $315.3M the genetically-modified dinos took in on the […]

YVR Highlights Asian Destinations for Canadians This Summer

APEX Insight: Vancouver International Airport has teamed up with ad agency Taxi, to promote travel to Asia in a campaign that will launch next month. A new campaign at Vancouver International Airport (YVR), set to launch at the end of July, plans to showcase Asia’s astounding travel opportunities. The promotion will encourage Vancouverites to choose […]

SkyZen App: Monitor Sleep and Movement As You Fly

Apex Insight: IATA’s SkyZen app blends sleep, movement and flight data to help passengers monitor and optimize their health directly from their wrist. When you get off that long-haul flight, how do you feel? Well-rested, or perhaps a bit… frazzled? Now that we’re in the age of wearable computing, we can move beyond the anecdotal (and sometimes hyperbolic) and […]

Virgin America Revamps Red with Android-Based IFE Platform

APEX Insight: Virgin America’s Red Beta can brag about having three times the IFE content or being first to support surround-sound, but its most exciting feature is its least flashy – the Android-based platform that will enable it to do even more. Virgin America is seeing Red, the name of its in-flight entertainment system, in an entirely different way. Instead of simply dangling new IFE […]

Spotlight on Iceland: Cool Airlines Keep the Land of Fire and Ice Hot

APEX Insight: Iceland-based airlines have a unique proposition to offer prospective flyers: the Northern Lights, volcanoes and stopovers. Icelandair and low-cost carrier Wow Air are finding that leveraging these natural assets is paying off. In collaboration with Keflavík International Airport, Iceland’s two leading airlines, flagship carrier Icelandair and low-cost carrier WOW Air, have helped boost the […]