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Message to Girls and Women: “Aviation Wants You”
March 9, 2015  | Written by Caroline Ku
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Salma Al Baloushi was a nursing student when she saw a pilot job ad for Etihad Airways. “I loved the way they wrote the advertisement,” she said in a video, remembering how the ad specifically mentioned the need for both women and men. “The word ‘women’ attracted me a lot.” Al Baloushi became the first […]

#APEXisSocial: APEX Members on Social Media
March 6, 2015  | Written by APEX Staff
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Social media has become a powerful networking and branding tool across all industries. Network with your fellow APEX members online with this handy list of APEX members on Twitter. Airbus: @Airbus BAE Systems: @BAESystemsInc Bluebox Avionics: @BlueboxAvionics Boeing: @Boeing Bose Aviation: @BoseAviation Dawson Media Direct: @DMD_IFE digEcor: @digEcor Embraer: @embraersa Global Eagle Entertainment: @GEE_Media Gogo: @Gogo GuestLogix: @guestlogix […]

Spotlight On Japan: Luxury Travel and a Spot of Controversy
 | Written by Marisa Garcia
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Japan is an attractive market, serving up luxurious travel experiences in the skies and on the ground. Destination Appeal Kyoto has been enjoying a boom in tourism, with luxury hotels vying to serve the needs of international travelers in what has been described as a mini-“hotel war.” This Spring Festival, many Chinese vacationers rushed to […]

New Apple-IBM App Could Improve Pre-Flight PaxEx
March 5, 2015  | Written by Caroline Ku
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Apple and IBM have envisioned a way for airport staff to work more efficiently while improving the pre-flight passenger experience that would see future check-in clerks, flight attendants and pilots, connected to an Apple mobile device. The announcement of Passenger Care, the latest in a series of apps developed for the airline industry, was made […]

In Conversation: APEX Middle East With Peter Tennent
March 4, 2015  | Written by APEX Staff
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Peter Tennent Managing Director Factorydesign Graduating from Central School of Art, London in 1984 with a BA Honors degree in Industrial Design, Peter gained over 10 years of valuable experience in product design before joining Factorydesign in 1998 as an equity partner and Director where he is responsible for customer relations, new business, finance and the day-to-day running […]

Etihad Innovation Centre at APEX Middle East
 | Written by Caroline Ku
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You might have seen photos of Etihad Airways’ new cabin interiors with fixtures and furnishings that look extravagant enough for a five-star hotel. There are plush leather seats, semi-private rooms and a lobby where guests can mingle by a bar. Ambient lighting and accent pillows set the mood for relaxation. Now, attendees of the APEX […]

Gogo and Spafax Partnership Brings Gogo Vision Into View
 | Written by APEX Staff
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Gogo announced today a new partnership with branded content solution provider Spafax to support Gogo’s wireless in-flight entertainment product – Gogo Vision. Currently, Gogo Vision is available on 1700 commercial aircraft across six major airlines including American Airlines, Delta Air Lines and US Airways, all of whom offer in-seat power on select aircraft. The service is compatible […]

APEX Hollywood Shortlist: Focus Steals Top Spot In A Weekend Brimming With Resurrections, Oscar Winners And Long Cons
March 3, 2015  | Written by Tomas Romero
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Focus, Warner Bros. The Lazurus Effect may have brought Olivia Wilde’s sultry scientist character back from the dead over the weekend, but the resurrection most people were talking about had nothing to do with creepy makeup and reanimated corpses at all. With it’s solid $18.6M debut, Will Smith’s romantic-crime caper Focus (Warner Bros.) proved that […]

Inmarsat Partners With Airservices Australia To Trial Global Flight Tracking
 | Written by Jessica Sammut
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Following a resolution to implement a tracking standard for commercial aircraft at last month’s high-level meeting at the International Civil Aviation Organization’s (ICAO) headquarters, Inmarsat announced today that it is partnering with Airservices Australia, the country’s government-owned aviation safety organization, to trial the proposed 15-minute tracking standard for commercial aircraft. The announcement also coincides with the approaching one-year anniversary of the disappearance of MH370. The trial with […]