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Dallas Bets BIG on In-Flight Destination Marketing
April 27, 2015  | Written by Marisa Garcia
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Dallas has bet BIG on non-traditional in-flight advertising with the Dallas Convention and Visitors Bureau (Dallas CVB) launch of a dynamic, in-flight experience which will help passengers explore the city from 30,000 feet. The Dallas CVB will place colorful print ads on 3,375 tray tables on 25 domestic airplanes as part of its Big Things Happen Here campaign. […]

A Low-Cost IFE Solution for Low-Cost Carriers
 | Written by Caroline Ku
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Low-cost carriers no longer have to compromise on passenger experience by showing one movie en masse from overhead monitors or passing on in-flight entertainment all together. While three-quarters of single-aisle aircraft on short- and medium- haul routes previously could not consider having seatback screens due to cost and weight, Jon Norris, vice-president sales at Lumexis, says they now can […]

Hal’s Three Rules for Culinary Tourism – Part Four
April 24, 2015  | Written by Jordan Yerman
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APEX contributor Jordan Yerman explores the rise in culinary tourism in a four-part web series, released every Friday starting April 3, 2015. In this final instalment Yerman speaks with food and drink writer Hal B. Kleins on his experiences as a culinary traveler. Journalist Hal B. Klein has made it his mission to explore and document Pittsburgh, Pennsylvania’s rapidly-emerging culinary […]

Jumping Over the Top
April 23, 2015  | Written by Jordan Yerman
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  This article originally appeared in The Technology Issue of APEX Experience. Over-the-top content, or OTT, was a trending topic at the International Consumer Electronics Show this year. Content creators can theoretically stream TV programming to any networked device, even on transcontinental flights, but this concept of “TV everywhere” isn’t always available everywhere. Rod Perth, president of the National […]

Earth-Friendly Fashion: JetBlue’s Old Uniforms Find New Life as Swanky Bags
 | Written by Marisa Garcia
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Thinking green while remaining true-blue to its brand identity, JetBlue Airways has announced a partnership with Manhattan Portage – pioneers and manufacturers of the original New York City bicycle messenger bags – to repurpose its former unused uniforms in a limited edition line of unisex bags which will be known as the “JetBlue Uniform Bag […]

Honeywell Launches Real-time Weather App
April 22, 2015  | Written by Katie Sehl
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On Monday, Honeywell Aerospace launched the first version of an online weather service app that will provide pilots with real-time weather data along their planned flight path. The Weather Information Service app replaces the need for radio dispatched and paper-based weather reports or digitized versions of these reports, that lose relevancy as the flight progresses. […]

Y-Seating? Y-not! Economy Comforts on Display at AIX
April 15, 2015  | Written by Maryann Simson
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An economy class seat generally must be tough and very light, easy to maintain, durable and thin (to fit in more rows), inexpensive, and finally, if possible: comfortable. This is a tall order for a seat to fill. Yet economy class makes up the vast bulk of cabin space on most commercial aircraft so it […]

GEE Unveils Future Proof Ku-band Antenna  
April 14, 2015  | Written by Maryann Simson
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Global Eagle Entertainment (GEE) and development partner Quantenelektronische Systeme GmbH (QEST) unveiled a new, mechanically steered Ku-Band antenna today that they say will see first delivery by the middle of 2016. The terminal, which is being touted as a revolution by GEE, is designed to mount easily onto aircraft that are fitted with GEE’s current Ku-band […]