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Total Temperature Control
August 6, 2014  | Written by APEX Staff
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Inspired by Virgin and Nest’s April Fool’s Day prank video “Total Temperature Control,” here are some more of our imagined climate control settings:                        Illustration: Jorge Roa Far-fetched you say? OK maybe we went too far with the precipitation bit, but according to Josh Kornfeld, […]

United’s New Pre-flight Video Combines Safety and “Sophisticated Humor”
August 4, 2014  | Written by Jessica Sammut
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The APEX Experience Magazine team has a new pre-flight video to add to our favorites. Last week, United Airlines launched their newest safety video that will appear on over 1,300 flights daily. We interviewed United spokesperson Charles Hobart to get the inside scoop on the production and find out what the airline is doing to stand out from the crowd. https://www.youtube.com/watch?v=WqAAQ0ZZMyw Are the […]

Catering to On-the-go Shoppers with Latest Airport Pop-up Trend
August 1, 2014  | Written by Jessica Sammut
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Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals.  The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]

    A One-Stop Travel App for All?
    July 29, 2014  | Written by Jessica Sammut
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    Determining which travel app to download pre-trip is an overwhelming task for many travelers, and one that APEX Experience contributor Jordan Yerman explores on his quest to find the ideal travel app in our upcoming August issue. But finding the ideal travel app is no simple task and even the top-rated ones must be used […]

      In The Digital Era, Customers Reign King
       | Written by Jessica Sammut
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      The advancements in technology and communications are rapidly changing the airline industry as a whole.  From a marketer’s perspective, there are certainly advantages to these changes as big data is being used to personalize the passenger experience and increase conversion. But the real winners here are the customers. Jenn Wint, social media & communications contributor […]

      APEX’s Favorite #TravelHashtags
      July 28, 2014  | Written by Katie Sehl
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      As Wi-Fi is increasingly enabled in-flight, we wonder if the potential for crowd-sourced content and advertising is being harnessed to its fullest. Instagram and Twitter users share regularly with air-travel hashtag memes and we’ve highlighted a few of our favorites.  #airportcarpet Terri, Editor Ever since I read about this hashtag, I always make a note of […]

      The Ambient Airport
      July 24, 2014  | Written by Katie Sehl
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      What would the ultimate branded airport look like? We asked Devin Liddell, principal brand strategist for Teague; Tyler Dikman, CEO of LoungeBuddy Alistair Gordon, author of Naked Airport; C.C. Chapman, author and marketing consultant; and Paul Sillers, aircraft interior design consultant to help us visualize it.  If you haven’t yet, check out the accompanying illustration on […]

      Our Top Vintage
      Airline Celebrity Ads
       | Written by APEX Staff
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      Celebrity endorsements have been a popular marketing tactic since the days of radio. When well-known faces and voices align themselves with a product or services, fans often follow. Here are a few vintage celebrity airline endorsements that we’re fans of:  Terri, Editor They may not be celebrities, but the personal touch of these American Airlines […]