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Happy Birthday Orville Wright
August 19, 2014  | Written by Jessica Sammut
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Whether you’ve been waiting for this day all year in true #AVgeek fashion or have just found out from Twitter this morning, today is National Aviation Day across the US. The national observation was established in 1939 by Franklin Roosevelt and honors Orville Wright (born August 19th, 1871) of the Wright Brothers. To celebrate this day we wanted to share […]

#AVgeek Speak: Your Unofficial EXPO Glossary Guide
August 15, 2014  | Written by Jessica Sammut
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Illustration: Martin Chapman Fromm APEX/IFSA EXPO is officially one month away and we can hardly wait! With 3,500 attendees and over 220 exhibitors on site,  the APEX Experience media team wants to make sure you’re on top of your game which is why we put together this unofficial EXPO glossary guide. Trust us, you’ll want to commit these extra special […]

Throwback: A History of Airline Food
August 14, 2014  | Written by Jessica Sammut
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Here at the APEX Experience offices we love a good airline #TBT. Last month we featured our top vintage airline celebrity ads, and we’re always on the hunt for quality throwback material. This month’s inspiration, the history of airline food, all started when we stumbled across this archived article from The New Yorker entitled “Hors d’Uvre In the Sky.” It details […]

YVR For The Win on Social
August 13, 2014  | Written by Jessica Sammut
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Last week Vancouver International Airport put out this teaser video on their Twitter page that caught our attention: When we asked them for a hint they didn’t give in and told us to wait until August 13th for the big reveal. @theAPEXassoc Sorry, August 13th all will be revealed. — YVR (@yvrairport) August 6, 2014 We were […]

The Journey of A Cover Illustration
August 12, 2014  | Written by Jessica Sammut
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We’ve all heard the expression “don’t  judge a book by its cover,” but in the case of our APEX Experience August issue, we kindly ask that you ignore this advice. In fact, we invite you to not only judge the magazine by its cover but to pick it apart, literally. Here is your challenge if you choose to accept it: […]

TSA Turns to Public for Improvement of Airport Experience
August 8, 2014  | Written by Jessica Sammut
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Illustration: Mohit Arora In our August issue, we asked industry leaders what their ideal airport experience entailed. Personal wish-lists varied, with requests ranging from smarter airport furniture to zen yoga rooms for passengers in transit. But when asked what airports should do away with, one answer came shining through: security lines. “Do away with the […]

Who’s Loyal When It Comes to Loyalty Programs?
 | Written by Jessica Sammut
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US News released their 2014-2015 report on top ranked airline rewards programs earlier this week. Topping the list is JetBlue’s TrueBlue program, with Southwest Rapid Rewards and Alaska Airlines Mileage Plan following close behind. But just how beneficial are these rewards programs from a customer perspective? The answer is, it depends. For frequent fliers, such as […]

Total Temperature Control
August 6, 2014  | Written by APEX Staff
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Inspired by Virgin and Nest’s April Fool’s Day prank video “Total Temperature Control,” here are some more of our imagined climate control settings:                        Illustration: Jorge Roa Far-fetched you say? OK maybe we went too far with the precipitation bit, but according to Josh Kornfeld, […]

United’s New Pre-flight Video Combines Safety and “Sophisticated Humor”
August 4, 2014  | Written by Jessica Sammut
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The APEX Experience Magazine team has a new pre-flight video to add to our favorites. Last week, United Airlines launched their newest safety video that will appear on over 1,300 flights daily. We interviewed United spokesperson Charles Hobart to get the inside scoop on the production and find out what the airline is doing to stand out from the crowd. https://www.youtube.com/watch?v=WqAAQ0ZZMyw Are the […]

Catering to On-the-go Shoppers with Latest Airport Pop-up Trend
August 1, 2014  | Written by Jessica Sammut
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Retailers are constantly innovating in an attempt to capture the attention of on-the-go shoppers and nowhere is this consumer-prototype more pronounced than in airport terminals.  The airport “pop-up shop” trend incorporates the element of surprise into shopping, which seems to be the driving factor for success among brand campaigns taking this approach. “The consumer who participates gets […]