Alaska Airlines Group Unveils the Lobby of the Future at SXSW
At SXSW 2025, Alaska Airlines Product Director of Travel Experience Kristin Olsen unveiled the airline’s vision for the lobby of the future, a streamlined, high-tech check-in experience designed to eliminate lines, uncertainty, and unnecessary wait times. Following her presentation, Olsen spoke with APEX GCEO Dr. Joe Leader for an exclusive interview with APEX Insights for […]