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Transforming EL AL: An Ongoing Journey of Service and Customer Experience
August 7, 2025  | Written by Joshua Kupietzky
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In 2021, Israel’s flag carrier EL AL was at a critical juncture. The airline was in the midst of facing one of the toughest challenges in its more than 75-year history. Like most airlines worldwide, the COVID-19 pandemic had grounded its aircraft, closed borders, and left thousands of employees facing uncertainty. Oren Cohen Butansky joined […]

One-Stop Security Takes Off: American Launches Next-Gen Travel Experience at DFW
July 28, 2025  | Written by APEX Staff
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American Airlines has launched its One-Stop Security (OSS) program in partnership with the US Transportation Security Administration (TSA), US Customs and Border Protection (CBP) and the UK Department for Transport (DfT). The program enables eligible passengers that have flown from London Heathrow Airport and are connecting through Dallas Fort Worth International Airport (DFW) to bypass […]

Fiji Airways Launches New Menu, Service Model in Business Class
July 24, 2025  | Written by Stephanie Taylor
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Fiji Airways, which became the 15th full member of the oneworld alliance back in March, has unveiled a Pacific Rim-inspired menu for business-class passengers as well as introducing a “Dine on Demand” service model in the cabin for the first time.  The new dishes focus on local, sustainably sourced Fijian ingredients. Starters consist of grilled mahi mahi […]

Aeromexico to Elevate E190 Experience with Viasat’s Next-Generation IFC
July 22, 2025  | Written by Joshua Kupietzky
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Embraer has announced a partnership with Viasat to install advanced in-flight connectivity (IFC) on Aeromexico’s E190 jets. The upgrade will see free Wi-Fi provided to passengers on short-haul flights, aligning the regional travel experience more closely with Aeromexico’s existing narrow-body and wide-body services. High-Speed IFC to Transform the Aeromexico’s E190 Journey Passengers are increasingly expecting […]

APEX Lifetime Achievement Award Winner Mike Covell, Founder of Entertainment in Motion, Dies at 86
July 14, 2025  | Written by APEX Staff
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Mike Covell, founder of Entertainment in Motion and recipient of the APEX Lifetime Achievement Award, passed away peacefully on July 11, 2025, at the age of 86. A trailblazer in the in-flight entertainment industry, Covell spent decades shaping how passengers experienced content in the air, elevating airline entertainment from a novelty to a global expectation. […]

Technology Takes Center Stage in AA’s Summer Travel Strategy
July 11, 2025  | Written by Joshua Kupietzky
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American Airlines (AA) has introduced a series of customer-focused technologies ahead of the peak summer travel season. From AI-powered rebooking tools to intelligent connection-saving systems, the airline is working to elevate the passenger experience through innovative solutions. This summer, American Airlines is utilizing technology to enhance nearly every aspect of the travel experience. Its latest […]

Vietjet Thailand Takes In-Flight Experience to New Heights with Blueview IFE
 | Written by Joshua Kupietzky
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Vietjet Thailand has announced plans to launch its first in-flight entertainment (IFE) system, powered by Bluebox Aviation Systems’ (Bluebox) Blueview platform. Beginning in the third quarter of 2025, the airline will introduce Blueview IFE across its narrow-body Airbus fleet. The service will deliver movies, TV, music, retail and more directly to passengers’ personal devices. Vietjet […]

Kaelis Creates New Children’s Amenity Kits for EVA Air
July 9, 2025  | Written by Stephanie Taylor
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Together with onboard products provider Kaelis, EVA Air has debuted a new limited edition amenity kit for travelers under 12 years old featuring its mascot, Berry the Bear, in time for the summer season. The news is the latest in a slew of airline updates to amenities for their youngest passengers. The kit is housed within a […]