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Sleep Cycling: Smart Masks Keep Jet Lag Away as You Hit the Hay
May 8, 2018  | Written by Jasmin Legatos
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APEX Insight: Could a smart sleep mask be the key to jet lag prevention for passengers, and extra revenue for airlines? Every passenger has his or her own way of dealing with jet lag upon landing. But what if airlines could offer something that would eliminate the effects of jet lag altogether? California startup LumosTech […]

Setting the Tone: Do Airlines Take Hints From Trendy Tints?
May 7, 2018  | Written by Kristina Velan
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APEX Insight: Color forecasting can be a crucial marketing tool for brands, but how influential are trendy tints in the aviation industry? The designation of Color of the Year (COTY) is meant to be a conversation-starter, rather than an edict, says Leatrice Eiseman, executive director of Pantone Color Institute, which deemed ultra violet the 2018 COTY. […]

Etihad Partners With Retail inMotion to Further Buy-on-Board Options
May 4, 2018  | Written by Stephanie Taylor
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APEX Insight: Rather than following the British Airways’ model and phasing out complimentary in-flight catering in favor of buy-on-board services (only on short-haul flights so far), Etihad is moving towards a hybrid model which it says will enable passengers to further personalize their travel journey. In a new partnership, Retail inMotion is to provide Etihad Airways […]

Something Brewing: Industry Expert Anne De Hauw Launches Company to Personalize the Passenger Experience
May 3, 2018  | Written by Marisa Garcia
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APEX Insight: Airlines must apply technology and innovation to aid a transition from one-for-all in-flight service, to a more tailored experience that makes flyers feel recognized and valued, according to industry expert Anne De Hauw. Anne De Hauw launched IN Air Travel Experience, a consultancy for the aviation industry, on April 1. Her mission is to bring pleasure […]

VIDEO: Virgin Atlantic and Flying Disabled on the Importance of Accessible Air Travel
 | Written by Stephanie Taylor
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APEX Insight: In the latest episode of APEX Insider, Virgin Atlantic’s passenger accessibility manager, Geraldine Lundy, and Flying Disabled founder Chris Wood discuss how airlines are missing out on a massive market by not accommodating more passengers with disabilities, especially those confined to wheelchairs. In this edition of APEX Insider, Flying Disabled founder Chris Wood […]

Chefs in the Sky: Eric Lanlard Creates High Tea for Virgin Atlantic Customers
May 1, 2018  | Written by Jenny Peters
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APEX Insight: Virgin Atlantic’s Heathrow Clubhouse guests can now enjoy a full afternoon tea created by London’s Cake Boy boutique founder and master pâtissier Eric Lanlard. Phase two of the partnership will take to the skies in late summer, with different menus for each cabin. Virgin Atlantic is bringing afternoon high tea to the skies this […]

The Story Behind Aeromexico’s New MiQ Business-Class Seat
April 30, 2018  | Written by Marisa Garcia
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APEX Insight: Aeromexico’s new generation of Rockwell Collins’ MiQ seat features design enhancements by New Territory. APEX Media spoke with Luke Miles, the design studio’s cofounder and creative director, who shared details on the seat’s development and highlighted the importance of flexible and lasting design. Aeromexico’s updated version of Rockwell Collins’ MiQ business-class seat, which features […]

Eurowings to Test Trendy In-Flight Food Products From Startups
April 27, 2018  | Written by Kristina Velan
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APEX Insight: Travelers flying with Eurowings as of August will have the option of trying innovative food products from startups selected by a jury comprised of representatives from Eurowings, NX-FOOD and Retail inMotion.  Eurowings has partnered with Retail inMotion and METRO’s NX-FOOD (Next Generation Food) to test startups’ culinary products in flight, with the goal of […]

Farelogix Launches AI Collaboration With Florida International University
April 25, 2018  | Written by Marisa Garcia
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APEX Insight: Recognizing the opportunities of artificial intelligence (AI) for its customers, Farelogix has partnered with Florida International University (FIU) to set up a dedicated program that will apply data analytics to optimize airline revenue management and generate dynamic offers. The new Data Science for Airlines Informatics (DSAI) program, which will open at FIU in […]