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 >  News Articles
News Articles

Meet Sara – Emirates’ new robot check-in assistant
May 11, 2023  | Written by Dirk Singer
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Last month, Emirates announced the introduction of the world’s first robot check-in assistant, called ‘Sara.’ APEX Media went to the airline’s City Check in and Travel Store in Dubai’s International Financial Centre (DIFC) to meet her, and to try out the check-in process for ourselves. Sara looks a little bit like one of the droids […]

APEX announces the winners of the 2023 Passenger Choice Awards™ in Best Entertainment
April 28, 2023  | Written by Dirk Singer
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April 26-27th saw APEX hosting the airline industry’s top global buyers and distributors at a one-of-a-kind event – APEX Content Market in Istanbul. APEX Content Market is the only industry event exclusively focused on connecting in-flight entertainment content buyers with worldwide content distributors. The venue was the Cevahir Hotel & Convention Center. This marketplace offers […]

Katie Murphy joins as Director of Membership & Events to drive the next level of excellence
April 18, 2023  | Written by Dirk Singer
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The Airline Passenger Experience Association (APEX), today announced the selection of Katie Murphy as Director of Membership & Events. In her new role, Murphy will serve as a key leader at APEX, working with senior executives at all of the world’s leading airline suppliers and related industry leaders to drive world-class member satisfaction across the […]

APEX TECH: Dr. Joe Leader sits down for a deep-dive one-on-one with JetBlue’s Mariya Stoyanova
March 30, 2023  | Written by Tomas Romero
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APEX TECH 2023: Day Two – After delivering the opening remarks on day two of the APEX TECH, APEX/IFSA CEO Dr. Joe Leader sat down for a deep-dive chat about PaxEx, partnerships and JetBlue-isms like Cuddle Mode and JetFlix with JetBlue Director of Product Development, Mariya Stoyanova.  DR. JOE LEADER: Thanks to each and every […]

Air China’s Dr. Zhihang Chi opens APEX TECH with Keynote Address on Elusive Nature of PaxEx
 | Written by Tomas Romero
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APEX TECH 2023: Day One – Self-described “technologist turned business executive” Dr. Zhihang Chi, Air China’s Vice President & General Manager, North America opened his keynote address yesterday at the APEX TECH by apologizing for the rain. Which, in a round about way, reinforced his overriding message that the airline passenger experience is often defined […]

APEX TECH: Spafax’s Andy Beer continues “smart” metadata discussion with panel on Language Metadata Tables (LMT)
March 27, 2023  | Written by Tomas Romero
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APEX TECH 2023: Continuing the afternoon’s focus on “smart” metadata, the final session of the final day was a lively one-on-one chat between veteran APEX TECH committee member, Andy Beer, VP Technology, Spafax and longtime media tech and data strategist, Nona Janssen Walls, MBA, Sr. Principal, Slalom.  After a brief introduction by Chief Consultant, Content […]

APEX TECH: Inadvia’s Matthew Blay leads workshop discussion on inflight advertising and the evolution of IFEC
 | Written by Tomas Romero
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APEX TECH 2023: Day Three – The final day of the conference got off to an excellent start with the first of two planned panel discussions/workshops on the topic of in-flight advertising.  Looking into how IFEC can unlock the four key advertising revenue drivers: scale, data, access to demand and ease of execution campaigns, the […]

APEX TECH: Michael Childers leads forward-looking session on the future of the IFE/IFC Convergence
 | Written by Tomas Romero
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APEX TECH: Wrapping up the third part of day two’s panel discussions/workshops on the convergence of IFE and IFC, Michael Childers, Chief Consultant, Content and Media Strategy, Lufthansa Systems led a session that focused on the road ahead for a fully-integrated supply chain.  Officially entitled The Convergence of IFE and Connectivity: The Road Ahead for […]