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VIDEO: Interviews at Aviation Festival London
September 11, 2017  | Written by APEX Staff
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APEX Insight: At last week’s Aviation Festival at the Business Design Centre in London, numerous themes surfaced as important discussion topics. APEX Media caught up with LikeWhere’s Simon Dempsey, EveryMundo’s Seth Cassel and Lufthansa Systems’ Jan-Peter Gaense to discuss solutions to help airlines fight brand erosion, increase direct-channel bookings and win loyalty from passengers through better communication […]

AirFi Welcomes 40th Customer, Adds Millennial-Friendly Mashable YouTube Content
September 8, 2017  | Written by Jordan Yerman
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APEX Insight: AirFi’s customer base has increased by 25% since April. The portable wireless IFE provider is riding the wave of in-flight connectivity demand, offering content that appeals to a variety of passengers, including millennials. AirFi, which provides portable wireless in-flight entertainment (IFE) solutions to airlines, has recently announced a major uptick in its client […]

Finnair Joins 14% of Airlines That Use Chatbots
 | Written by Paul Sillers
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APEX Insight: Finnair joined the 14% of airlines that use AI-powered chatbots when it launched Finn on Facebook Messenger this week. According to SITA’s 2017 Air Transport IT Trends Insights, aviation CIOs intend to push this percentage to 68% by 2020. This week, Finnair launched its first artificially intelligent chatbot on Facebook Messenger. Finn can communicate with customers in […]

APEX ORIGINAL: WestJet Touts the Power of Authenticity in Social Marketing
September 7, 2017  | Written by Maryann Simson
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APEX Insight: In a world of fake news and spurious representations of everyday life on social media, WestJet’s humanized approach to content creation, brand marketing and social culture is refreshing and deserving of praise.  The annual SimpliFlying Awards for Excellence in Social Media were held at Aviation Festival in London yesterday. The awards honor airlines […]

APEX ORIGINAL: Netflix Sweetens the Pot for Prospective Airline Partners
 | Written by Stephanie Taylor
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Insight: Netflix can, and has, capitalized on the marketing clout of its award-winning original content to generate awareness of airline partners’ investments in next-generation Wi-Fi. But with no plans to cache content onboard, the question of who will pay for all that bandwidth remains. You’d be forgiven for thinking that Netflix, which it boasts 100m+ monthly […]

Blast From the Past: TV Series Remakes Appeal to Nostalgia
September 5, 2017  | Written by Jordan Yerman
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APEX Insight: Classic TV shows get another run for their legacy in reboots. What’s old is new again: Revivals of classic TV shows are all the rage. Netflix has been leading the revival charge in its goal to dominate smaller screens. Besides resurrecting the Tanners in Fuller House, the streaming service has brought back Gilmore […]

Delta and LSTN Make Loud Statement With Silent Disco
 | Written by APEX Staff
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APEX Insight: Headphones and quality audio remain cornerstones of in-flight entertainment. Register for APEX EXPO 2017 to visit the world’s leading IFE headset suppliers and see what’s new. In its June Airline Marketing Benchmark Report, SimpliFlying talked about Delta’s new partnership with ‘socially responsible’ headphones brand LSTN, where LSTN headphones would be offered in the airline’s premium […]

ChillTravel Has Luggage Tracking Ideas Under Wraps
September 1, 2017  | Written by Paul Sillers
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APEX Insight: Seventy-six percent of passengers are interested in receiving baggage location status updates to their smartphones throughout their journey, according to SITA’s 2017 Baggage Report. Uruguayan startup ChillTravel is launching two cool products that will allow travelers to keep track of their checked luggage. There has been a 67 percent cut in mishandled bags […]