Can Hack It: Airlines Use Hackathons to Sack Status Quo

July 19, 2016 | Written by Jordan Yerman

APEX Insight: Hackathons are innovation sprints meant to bring a solution to market quickly. While an airline-cabin configuration must fly for around 10 years before getting a makeover, there are countless other facets of the passenger experience that can be altered on the fly. Airlines are using hackathons to discover new ways to rapidly make meaningful changes […]

LSG Sky Chefs: The Logistics of Everything Loose

July 18, 2016 | Written by Caroline Ku

APEX Insight: Food is not the main priority for LSG Sky Chefs – it’s the punctual loading and unloading of trolleys containing thousands of pieces of equipment on 450 flights a day that keeps them busiest. Flight catering is one of the most complex global supply chains in the world, linking a network of airlines, […]

Colorful Cabins Give New Meaning to Traveling Light

| Written by Katie Sehl

APEX Insight: Mood lighting has revolutionized the appearance of cabin interiors, but we look at the more nuanced optical illusions that are amplifying ambience. Boarding Hues Lighting company Schott suggests passengers could take boarding cues from hues. “Colors are independent from language or cultural background,” says Klaus Portmanns, director of Sales, Aviation. “By color-coding cabin areas […]

Pints in the Sky and SIA’s A350 AeroMobile 3G: APEX Daily Experience Week in Review

July 15, 2016 | Written by APEX Staff

Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here. AeroMobile’s In-Flight 3G Takes Off on Board SIA’s First A350 GET CONNECTED | JULY 13, 2016 Singapore Airlines and AeroMobile have launched the world’s first connected Airbus A350. The 3G wireless data service, which […]

In Plane Writing: Summer Reads for AvGeeks

| Written by Valerie Silva

APEX Insight: “That’s the thing about books. They let you travel without moving your feet.” AvGeeks may be inclined to disagree with author Jhumpa Lahiri’s comparison: Can literature really conjure the same exhilaration of flight? Maybe not, but it sure does come close. Every takeoff has its landing. And what better way to enjoy life […]

Can Colombia’s Airlines Reap the Peace Dividend?

| Written by Ari Magnusson

APEX Insight: On June 23, 2016, the Colombian government and the Revolutionary Armed Forces of Colombia (FARC) agreed to a ceasefire, ending 52 years of fighting. The end of the civil war could usher in a new era of growth, attract tourists and reap dividends for the country’s airlines. In 20 years, June 23, 2016 will go […]

Sukhoi’s SportJet Is a Team Player

July 14, 2016 | Written by Paul Sillers

APEX Insight: Could the outcome of a sports game, a match or even an entire tournament be determined by the type of airplane the team flies in? Sukhoi’s SportJet concept, unveiled yesterday at Farnborough, enables athletes to recover fully from their previous game and prepare psychologically and physiologically for the next one. Studies in Scientific American, The […]

What Does the AU Passport Mean for Intra-African Air Travel?

July 13, 2016 | Written by Valerie Silva

APEX Insight: As the European Union risks coming undone in the wake of last month’s historic Brexit vote, the African Union (AU) is pushing forward with plans to boost free movement on the continent. Will this week’s launch of a single AU passport jumpstart the AU’s “Agenda 2063,” a 50-year plan for collective action? Last month, […]

Satellite Connectivity: The Lifeline Between Solar Impulse 2 and the World

July 12, 2016 | Written by Caroline Ku

APEX Insight: Mission engineers assisting with Solar Impulse 2’s solar-powered flight around the world explain that satellite connectivity allows the command center to be in contact with Si2 at all times. From transmission of biometric data to voice and text messages for banter, Si2 is a symbol of future clean energy and the possibilities of a fully connected aircraft. It’s never […]

Going Viral: Turkish Airlines Channels Generation YouTube

July 11, 2016 | Written by Jasmin Legatos

APEX Insight: Airlines know that YouTube represents a huge marketing opportunity, especially among younger travelers, but not all understand what it takes to go viral. Turkish Airlines is a YouTube star. By pursuing a paid strategy, leveraging the popularity of YouTube stars and creating content with an emotional connection that inspires wanderlust, it has become […]

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