Streaming Dreams: Airlines Discuss the Promise of Wireless In-Flight Entertainment

APEX Insight: Wireless in-flight entertainment promises to transform the delivery of content to passengers, but the challenge of the airline industry is to meet the same entertainment demands on new platforms. Wireless in-flight entertainment (wIFE) solutions have been revolutionizing the delivery of content to passengers on board – and for airlines, the new technology offers unique challenges and […]

Talking Points: Streaming, Big Data and Digital IFE at APEX MultiMedia Market

The final day of APEX MultiMedia Market 2016 in Amsterdam wrapped up with eight presentations on the pressing topics in the international in-flight content industry. Airline representatives and experts in the industry shared their unique insights and case studies, striking synergies in discussions along the way. Key themes included unifying the entire passenger experience, highlighting […]

Not the Same Old Story: Airlines Plot Unique Paths With Social Narratives

APEX Insight: A good story has the potential to stop a prospective passenger in their tracks, but airlines are using social storytelling to do much more. Whether through comical satire or tearjerking narratives, airlines are employing the power of storytelling to depict the unique flying experience they have to offer. At APEX MultiMedia Market in Amsterdam this […]

Buffering Up: Cord Cutting at 35,000 Feet

The story was originally published in APEX Experience magazine.  The appetite for binge-friendly streaming services like Netflix, Amazon or Hulu, over expensive cable or satellite TV packages, appears to be insatiable.    “Streaming video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater […]

Listen Up: APEX Media Talks IFE For MultiMedia Market Podcast

For this year’s APEX MultiMedia Market conference, APEX Media sat down to discuss some of the hot topics the industry is abuzz with, including wireless in-flight entertainment, streaming services and social media. We also sat down with Patrick Prefontaine, Global Eagle Entertainment’s vice-president of Strategic Partnerships to talk shop.   [su_spacer size=”20″] Want more? Read […]

Rhapsodizing the Playlist

This story was originally published in APEX Experience magazine.  The way we consume music is always changing. While algorithm-based web-radio services were, for a while, a helpful guide through the millions upon millions of songs we suddenly had access to, they fundamentally lacked a sense of intention. Playlists thoughtfully curated by music experts – now […]

On the Fringe: Fresh Twists on Traditional In-Flight Entertainment

Airlines are delving beyond blockbusters to offer passengers unique entertainment options on board. Here are the in-flight entertainment trends from APEX MultiMedia Market that you may see on board your next flight. Does the Content Match the Destination? Destination-Specific Videos In-flight magazines may be colorful in their depictions of far-off destinations but for some passengers who […]