Started From the Bottom: Airlines Transfer Earthly Food Trends to the Skies

APEX Insight: In the second installment of our series on in-flight health trends, we look at onboard catering initiatives that have been inspired by healthy habits from below. Asian airlines are leading the way, with Singapore Airlines’ recent introduction of its “Deliciously Wholesome” program, All Nippon Airways’ continued commitment to local tastes and Korean Air’s longstanding position as the industry’s […]

In-Flight Enlightenment: Airlines Bring Enriching Entertainment On Board

APEX Insight: Increased air travel and a surge in at-home binge-watching has created a high demand for varied in-flight content. Some airlines are introducing thought-provoking edutainment to diversify IFE menus and satisfy customers’ growing needs. Qantas has held a live professional education session in flight; British Airways and Iberia celebrated their literary heritages with new IFE […]

Brussels Airport Departure Terminal Reopens: Is Heightened Security the New Normal?

APEX Insight: Brussels Airport departure hall reopened yesterday amid long queues caused by heightened security measures. In the aftermath of the airport bombings, many Western European and North American airports instinctively followed a path of enhanced security with increased patrols and additional checks in terminal buildings. Some security experts call for heightened security as a permanent […]

Airlines Get in on the Act With Film Festivals

APEX Insight: Partnering with an international film festival gives an airline worldwide exposure, encourages patronage and demonstrates community involvement. In some cases, it also gives the airlines, and its passengers, access to the latest international films. Meanwhile, Air Canada is celebrating the tenth anniversary of its in-flight film festival, which generates exposure for emerging Canadian […]

6.2 March/April Issue

While you’re running the industry event circuit, we anticipate trends inside the cabin, from tablet mounts to dreamy lighting. We also tour Recaro’s Schwäbisch Hall factory and contemplate some refreshing class concepts that are springing up. Also, don’t forget to stop and smell the tulips at APEX MultiMedia Market in Amsterdam. View the online version of […]

JetBlue’s All-American Airbus A320 and LATAM’s New Livery: APEX Daily Experience Week in Review

Here are the most-read stories from this week’s APEX Daily Experience newsletters. To receive breaking passenger experience industry news in your inbox on a daily basis, subscribe here.  Rising Demand (and Profits): IFEC Market to Transform Into $5.4 Billion Industry by 2025 GET CONNECTED | APRIL  25, 2016 A recent in-depth report assessing the prospects of the in-flight entertainment and connectivity […]

Paint Primer: Behind-the-Scenes of Bombardier’s Private Livery Facility

APEX Insight: As Bombardier prepares to fulfill Delta Air Lines’ order of up to 125 C Series jets, we focus on the most surface-level, yet indispensable, stage of aircraft manufacturing. The livery is emblematic of an airline’s brand identity and one of the most recognizable features for passengers. APEX Media recently got a behind-the-scenes tour of […]

A Toast to Good Health: Airline Beverage Offerings That Won’t Leave Pax High and Dry

APEX Insight: In the first part of our series on in-flight health trends, we examine how airlines are refreshing their drink menus in an attempt to offset the negative impact of low cabin pressure and humidity on the body and mind. Nourishing beverages are emerging as the ultimate in-flight antidotes to stress, fatigue, dehydration and onboard germs. Offering tasty beverages […]