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Going Mobile: Airlines Adapt with Apps and Optimized Booking Websites
March 23, 2016  | Written by Howard Slutsken
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APEX Insight: As UATP’s Airline Distribution conference kicks off, we examine how airlines are addressing the challenges, and the opportunities, presented by the onslaught of increased mobile usage by prospective passengers. There’s an app for that. Actually, there’s an app for just about everything, with an astounding 4 million available for smartphone users. The trick for marketers is to have […]

Airspace is Your Space: Airbus Unveils Passenger-Centric Cabin Brand
 | Written by Katie Sehl
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APEX Insight: Drawing upon A350 XWB cabin interiors and features, Airbus’ Airspace brand will debut on its A330neo fleet and will establish a consistent cabin design language across the aircraft family. Beyond enhancements in comfort and ambience, Airspace also marks an endeavor from the airframer to engage more directly with airline passengers. On March 23, from […]

APEX in Profile: Maura Chacko
 | Written by APEX Staff
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Maura Chacko Vice-President Development Spafax Maura joined Spafax eight years ago as TV Acquisitions manager, having previously worked in programming at HBO. She joined the APEX board last year and currently co-chairs the Membership Committee. Fast Facts Frequent flight: JFK-LAX Favorite airport restaurant: Wagamama at LHR, T5 Paper or electronic boarding pass? Electronic Passport stamp […]

APEX in Profile: Jovita Toh
 | Written by APEX Staff
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Jovita Toh Chief Executive Officer Encore Inflight Limited A veteran in the in-flight arena, Jovita believes only in quality content and service. Her diverse career path spans from journalism, public relations and graphic design to media sales, publishing, content acquisition and distribution. FAST FACTS Location: HKG Frequent flight: HKG-LHR Now Reading: Far from the Madding […]

APEX in Profile: Jeff Standerski
 | Written by APEX Staff
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Jeff Standerski Senior Vice-President, Information Management Services Rockwell Collins Jeff has extensive knowledge and relationships with air transport and business aircraft manufacturers, airlines and customers from his leadership positions at Rockwell Collins. Most recently, he was vice president and general manager, Business and Regional Systems. A native of Chicago, Jeff holds a Bachelor of Science […]

APEX in Profile: Erdmann Rauer
 | Written by APEX Staff
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Erdmann Rauer Chief Executive Officer LSG Lufthansa Service Holding AG Erdmann has been at the helm of LSG Group since October 2014, and has been with the company for 10 years. He’s a forward-looking, strategic thinker who’s adept at handling tasks with equal measures of energy and pragmatism. Over the past 18 years, he has […]

APEX MultiMedia Market Quiz: Emoji Edition
 | Written by APEX Staff
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So you consider yourself a real film buff; a top contender at APEX MultiMedia Market‘s movie trivia night. But how well do you know your movies when the questions are in the form of emojis? Emojis are all the rage right now. Big brands including airlines and film studios are tapping into them in hopes of relating to millennials. If you’re […]

Women in Aviation Series: Creating Opportunities with United Airlines’ Sarah Rae Murphy
March 22, 2016  | Written by APEX Staff
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In celebration of Women’s History Month, we’re profiling influential women in aviation to gain insight into how they navigate through a traditionally male-dominated industry. Sarah Rae Murphy Vice President, Financial Planning and Analysis United Airlines As vice president of Financial Planning and Analysis for United Airlines, Sarah Murphy oversees the airline’s $33 billion cost structure, manages its business planning functions and […]

Far Out Flights: Airlines Race to the Longest Route
March 21, 2016  | Written by Jordan Yerman
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APEX Insight: As aviation technology improves, airlines are extending their reaches further than ever before. In establishing the world’s longest direct flight, an airline isn’t just claiming bragging rights – it’s making a loud and proud statement about its commitment to passenger service. Modern travelers have grown to expect direct flights between reasonably-sized cities. We […]

Tipping the Hat to Taylor Tippett’s Words From the Window Seat
 | Written by Caroline Ku
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It started with a bad day. In an empty seat on a mostly empty flight, Taylor Tippett, a flight attendant for American Airlines, contemplated the self-doubt, fear and unhealthy relationships that clouded her. As she sipped her morning coffee, looking out the airplane window, she had an idea. She scribbled “Be kind to yourself” on a piece of […]