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The Way to San José: Airlines and The Silicon Valley Effect
February 25, 2016  | Written by Ari Magnusson
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APEX Insight: The magnetic force that has pulled tech visionaries toward Silicon Valley for decades is now attracting airlines more than ever before. From new flight routes to unprecedented tech talks in the sky, airlines are not only adapting to accommodate passengers who call the US tech hub home, they’re also getting in on the action. Fueled by the […]

Singapore Airshow 2016 Trends: Emerging Technologies Take Off
February 24, 2016  | Written by Marisa Garcia
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APEX Insight: The Singapore Airshow is an opportunity for aviation’s leading companies to share their latest products and their visions for the future of flying. This year’s event reflected Singapore’s commitment to supporting emerging technologies and the important role it plays as a regional hub for aviation. In addition to daredevil aerobatic flying displays and tours of NextGen […]

A Fresh Start: Japan Airlines and Delta Announce New Culinary Partnerships
February 23, 2016  | Written by Jason Kessler
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APEX Insight: Well-known chefs and airlines have been teaming up for decades to provide meals that make passengers’ taste buds take off. Japan Airlines and Delta Air Lines are the latest to announce fresh chef-restaurant partnerships, favoring local and seasonal ingredients. With food serving as a major differentiator between airline carriers these days, the race is on […]

All Aboard the Plane Train: Nike Evokes PaxEx with SNKRS XPRESS
February 21, 2016  | Written by Jordan Yerman
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APEX Insight: When Nike launched the SNKRS XPRESS streetcar shoe store during this year’s NBA All-Star Weekend in Toronto, it demonstrated an idealized version of the commercial airline passenger experience – and sparked some in-flight purchasing ideas. For this year’s NBA All-Star Weekend, Nike essentially turned a streetcar into an airplane interior, giving new meaning to “Air Jordan.” Clever […]

Running the Show: Éric Lauzon on MultiMedia Market
February 19, 2016  | Written by APEX Staff
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Ahead of APEX MultiMedia Market, April 18-20 in Amsterdam, we caught up with Éric Lauzon, co-chair of the event, manager of Multimedia Entertainment for Air Canada and APEX Board member, to discuss what he thinks will be the conference’s key showstopper for those in the in-flight entertainment (IFE) business. What distinguishes this event from others? […]

LATAM’s Luxury Lounges Prioritize Relaxation and Build on Brand Culture
February 2, 2016  | Written by Jenn Wint
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APEX Insight: Building upon last year’s merger of South American LAN and TAM airlines, LATAM Airlines Group’s ongoing rebrand extends beyond the aircraft and into four VIP lounges. The luxurious interiors of each lounge prioritize passenger relaxation while reflecting LATAM’s Latin American heritage and culture. LATAM’s luxury lounges can be found in São Paulo, Buenos Aires and […]

APEX Survey Series: Will North American Carriers Embrace In-Flight Retailing?
February 1, 2016  | Written by Ari Magnusson
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Based on data from over 3,400 travelers from 18 countries, the APEX 2015 Global Passenger Insights Survey reveals crucial industry information on cabin comfort, in-flight connectivity and entertainment. APEX Insight: The APEX 2015 Global Passenger Insights Survey revealed 28 percent of Asian respondents said they had made a seatback retail purchase compared to just one percent of North Americans. APEX […]

Gogo Brings Closed Captioning to Gogo Vision
January 29, 2016  | Written by Marisa Garcia
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APEX Insight: The aviation industry is working to improve in-flight entertainment to comply with the needs of the deaf and hard of hearing, but the variety of encoding formats has made universal availability difficult. By collaborating with the National Association of the Deaf and capitalizing on the proliferation of personal electronic devices, Gogo has made […]

Frank(furt) Says Relax! Silent Chairs and Other Ways to Unwind On the Go
January 28, 2016  | Written by Marisa Garcia
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APEX Insight: Air travel can be draining, but airports and airlines are finding clever ways to give passengers a quiet place to rest, recharge their batteries and escape stress. From yoga rooms open around the clock to Frankfurt’s pod-like “silent chairs,” passengers can rest easy knowing they have options to unwind in transit or in flight. Frankfurt […]

APEX Survey Series: A Little Legroom Goes a Long Way
January 27, 2016  | Written by Caroline Ku
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Based on data from over 3,400 travelers from 18 countries, the APEX 2015 Global Passenger Insights Survey reveals crucial industry information on cabin comfort, in-flight connectivity and entertainment. APEX Insight: Given the option of adding space to increase seat comfort, where do passengers most want it? At their feet. APEX’s 2015 Global Passenger Insights Survey says the majority of travelers favor more legroom to […]