VIDEO: APEX MultiMedia Market 2017 Day 1 Insights
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APEX Insight: In our first round of interviews at APEX MultiMedia Market, Massive Interactive and TiVo discuss the importance of using data to merchandise content in appealing ways and the need to appease millennials’ insatiable appetite for content.
Nobody will argue that airline passengers are demanding more entertainment options on board and it’s clear that around the world and across generations, people are engaging with media differently than they did even a few years ago. APEX Media was keen to use the Berlin Multimedia Market as an opportunity to speak with airlines, CSPs and content distributors about the challenges and opportunities they identify when it comes to entertaining an increasingly connected consumer, who has a multitude of media options at his or her fingertips.
Early on the first day of APEX MMM, we caught up with Massive Interactive, a global design and technology company that creates IFE, multiscreen broadcast and video entertainment experiences. The company’s design director, EMEA, Timothy McGuckin, and chief creative officer and co-founder, Derek Ellis, stress the importance of graphic user interface (GUI) design and user experience in IFE, reasoning that sophisticated content programming and navigation tools help passengers discover the content they want. This means airlines get the most of out the content they buy.
A relative newcomer to the IFE world, TiVo is already well-known to most consumers for its personal entertainment services. The company’s wealth of knowledge about media consumption behaviors can be applied to the passenger experience, providing insight about airline audiences. It also offers products and technologies that can help airlines provide the best possible entertainment experiences for its passengers. In this interview, Charles Dawes, senior director of Marketing at TiVo, discusses millennials’ viewing habits.