Posts by Stephanie Taylor

A Taste of Jamaica Comes to JFK Airport

APEX Insight: Engaging prospective customers in interactive storytelling experiences around a brand makes them more likely to purchase its products, and Gruppo Campari Global Travel Retail is proving the airport is a great place to do so. Alcohol brands love… Read more

Yanik Hoyles

APEX ORIGINAL: The ABCs of IATA’s NDC

APEX Insight: With the release of NDC 17.2, IATA is confident that its distribution standard has matured since its chaotic inception. To drive adoption and correct the misconception that NDC is a GDS bypass, IATA is continuing to prioritize communication… Read more