Leadership - APEX

Board of Directors

The APEX Board of Directors is vital to driving the overall goals of the association while pushing the airline passenger experience industry forward. Ongoing APEX Board work and decisions are communicated to members in the APEX Daily Experience newsletter, via e-mails, and also during the Annual General Meeting in order to be as transparent as possible.

Dominic Green

President

Director - Inflight Entertainment, United Airlines

Samson Arega Bekele

Vice President

Group Vice President Customer Experience, Ethiopian Airlines

Zina Neophytou

Treasurer

Senior Vice President - Out of Home & BBC News Commercial Development, Global Markets, BBC Studios

Estibaliz Asiain

Secretary

Executive Vice President, Media & Content, Anuvu

Mustafa Mucahitoglu

President Emeritus

Vice President, Customer Experience, Turkish Airlines

Ben Asmar

Director

Vice President, Products and Strategy, Safran

Don Buchman

Director

Vice President of Commercial Mobility, Viasat

Rossen Dimitrov

Director

Chief Guest Experience Officer, Saudia

David Kondo

Director

Executive Manager, Inflight Experience, Qantas

Esdra Lamy

Director

Senior Vice President, Warner Bros. Discovery

Dimitrios ‎Tsirangelos

Director

VP Business Development IFE Tech & Innovation, Spafax

Jonas von Kruechten

Director

Senior Advisor, Aviation, Siden

Ingo Wuggetzer

Director

Vice President, Cabin Marketing, Airbus

Past Presidents