IAG’s low-cost long-haul airline, LEVEL, has announced the launch of a new entertainment service in partnership with content provider QuiverTree Media (QTM). Passengers traveling with the carrier will now enjoy more than 400 new titles, with the service offering a customized experience based on travelers’ preferences.
The carrier’s expanded content catalog features new releases including Dune and King Richard, beloved films, including Harry Potter, and popular TV series, including Friends and The Big Bang Theory. LEVEL has stated that it will update the content every three months so that frequent flyers traveling with the airline will continually have fresh, up-to-date content to enjoy.
Based out of Madrid, Spain, the airline has included local content as a part of the service, including the popular TV program “El Club de la Comedia,” a comedy show filmed in the region. The service will also offer a range of movies and TV programs catered to children and a selection of podcasts and music for listeners of all ages.
Joan Martínez, Head of Customer Experience at LEVEL spoke about the importance of offering quality in-flight entertainment saying, “as a long-haul airline, entertainment is a key factor on board. Together with QuiverTree Media, we are able to offer our passengers a great variety of content that elevates their journey with a customized experience.”
Guillem Gassó, General Manager at QuiverTree Media, stated, “we are excited to work on elevating LEVEL passengers’ experience, focusing on a different local content and incremental advertising revenue.”
QuiverTree Media, a spin-off of Immfly’s content and advertising divisions, recently signed a deal with one of Spain’s leading eSports clubs, Movistar Riders to offer passengers content including documentaries, masterclasses, entertainment including e-Cats, and full seasons of games including League of Legends. The content provider also has partnerships with Audible, offering passengers access to audiobooks, podcasts, and more, and with ikonoTV, the world’s first art streaming platform.