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And the World’s Top In-flight Caterer Goes to…
 | Written by Caroline Ku
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In case you weren’t aware, there are people who take the safety and quality of in-flight meals very seriously – so much so that every year, an award is given to the top airline caterers. The organization behind these awards is Medina Quality, who developed the Quality and Safety Alliance In-flight Services (QSAI) program in 2011 […]

APEX in Profile: Kamahl Santamaria
 | Written by APEX Staff
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Kamahl Santamaria Broadcast journalist Al Jazeera Kamahl is an anchor for international news channel Al Jazeera English. Born in New Zealand, he has lived in Doha, Qatar for nine years, and occasionally reports on aviation for his business and economics program Counting the Cost. FAST FACTS Location: DOH Frequent flight: DOH-DXB Now watching: House of […]

Understanding Metasearch and Fare Comparison
 | Written by Fergus Baird
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As the “Cost Confusion” story in The Technology Issue reveals, fluctuating airfares can be perplexing for consumers, which has led to some strange myths about booking flights becoming widely accepted. Flight comparison websites simplify the situation by highlighting deals and streamlining the booking process, but they can raise questions of their own. How can a […]

Yield Management Pricing, Explained
 | Written by Fergus Baird
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Following the Airline Deregulation Act of 1978, former American Airlines CEO Robert Crandall introduced yield management to the air industry, revolutionizing how airfares are set. The backbone of any airline’s ticket-booking sales strategy, yield management involves the optimization of two polarized factors: fully-booking flights to minimize the cost per passenger, and selling as many seats […]

In Conversation: Q&A With Volvo Ocean Race Reporter Amory Ross
 | Written by Terri Potratz
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We interviewed Amory Ross, Volvo Ocean Race on-board reporter for Team Alvimedica, for an article in The Technology Issue of APEX Experience magazine on how Inmarsat satellites are ensuring safety and improving connectivity during this sailing race around the world. We know the boats are being tracked 24/7 and you have the ability to stay in touch with the […]

In Conversation: Q&A With Volvo Ocean Race Reporter Amory Ross
 | Written by Terri Potratz
Author Photo

We interviewed Amory Ross, Volvo Ocean Race on-board reporter for Team Alvimedica, for an article in The Technology Issue of APEX Experience magazine on how Inmarsat satellites are ensuring safety and improving connectivity during this sailing race around the world. We know the boats are being tracked 24/7 and you have the ability to stay in touch with the […]

Message to Girls and Women: “Aviation Wants You”
March 9, 2015  | Written by Caroline Ku
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Salma Al Baloushi was a nursing student when she saw a pilot job ad for Etihad Airways. “I loved the way they wrote the advertisement,” she said in a video, remembering how the ad specifically mentioned the need for both women and men. “The word ‘women’ attracted me a lot.” Al Baloushi became the first […]

#APEXisSocial: APEX Members on Social Media
March 6, 2015  | Written by APEX Staff
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Social media has become a powerful networking and branding tool across all industries. Network with your fellow APEX members online with this handy list of APEX members on Twitter. Airbus: @Airbus BAE Systems: @BAESystemsInc Bluebox Avionics: @BlueboxAvionics Boeing: @Boeing Bose Aviation: @BoseAviation Dawson Media Direct: @DMD_IFE digEcor: @digEcor Embraer: @embraersa Global Eagle Entertainment: @GEE_Media Gogo: @Gogo GuestLogix: @guestlogix […]

Spotlight On Japan: Luxury Travel and a Spot of Controversy
 | Written by Marisa Garcia
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Japan is an attractive market, serving up luxurious travel experiences in the skies and on the ground. Destination Appeal Kyoto has been enjoying a boom in tourism, with luxury hotels vying to serve the needs of international travelers in what has been described as a mini-“hotel war.” This Spring Festival, many Chinese vacationers rushed to […]