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Our Top Vintage Airline Celebrity Ads
July 24, 2014  | Written by APEX Staff
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Celebrity endorsements have been a popular marketing tactic since the days of radio. When well-known faces and voices align themselves with a product or services, fans often follow. Here are a few vintage celebrity airline endorsements that we’re fans of:  Terri, Editor They may not be celebrities, but the personal touch of these American Airlines […]

July 22 [2009]: Five years later…
July 23, 2014  | Written by Al St. Germain
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When I first started my job at Spafax, the iPhone was only two years old and the iPad was still a year away. Nevertheless, the conventional wisdom was already in place that embedded in-flight entertainment systems were going to die, and that everyone would just enjoy content on their phone or laptop. Perhaps fearing for […]

Wide Body Jetliners Take Center Stage at the 2014 Farnborough International Airshow
 | Written by Jessica Sammut
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Aircraft manufacturers around the world gathered in northeast Hampshire, England last week for the 49th edition of the Farnborough International Airshow. From supersonic fighter jets to unmanned aerial systems, participants were treated to the latest industry innovations first-hand.  The commercial aircraft industry members in attendance had much to be excited about as high-level competition has […]

    The Transatlantic Skies
    June 27, 2014  | Written by Katie Sehl
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    This latest video from NATS captures traffic of the North Atlantic over the 24-hour period. Visualized are 2,524 flights, captured on a peak day for air travel in August 2013.

    APEX Magazine’s Favorite Pre-Flight Safety Videos
    June 26, 2014  | Written by Katie Sehl
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    The APEX Experience Magazine team rounds up their favorite pre-flight safety videos.  Delta’s “80s In-Flight Safety Video” (2014) Terri Potratz, Editor The Delta 80’s video holds a special place in my heart as it’s the first non-traditional pre-flight video I’ve seen in air. And, well, ALF. United Airlines’ “B767-300 Safety Video” (OLD-SCHOOL) Al St. Germain, Publisher […]

    Sponsorship Outside the Airline Industry
     | Written by Matthew Braga
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    Sponsorship is a big business. Myriad brands in myriad industries spend cumulative billions every year. It’s an industry where massive, global names such as Pepsi, Coca-Cola and Anheuser Busch have each spent hundreds of millions in recent years to sponsor everything from music festivals to sports teams to competitions around the world. But according to […]

    HD in the Home and Beyond
     | Written by Bryan Rusenko
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    The in-flight entertainment community may be touting high definition (HD) resolution screens, but the cutting-edge living room has already advanced to Ultra HD. These screens, also known as 4K, have a resolution of 3840 by 2160 pixels, giving them a fourfold increase in definition over basic HD, which was already a fourfold improvement on standard […]

    APEX in Profile: Stuart McGeachin
     | Written by APEX Staff
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    Stuart McGeachin Creative Director DMD Phantom A former musician, writer and broadcaster, Stuart made the move to an in-flight entertainment and communications (IFEC) career in 1989, making destination videos for Cathay Pacific in Hong Kong. Returning to London, he established Phantom Media (now DMD Phantom) and co-founded Bluebox Avionics. Since Phantom and its stake in […]