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Reading Rights: Digital VS. Print
November 13, 2014  | Written by Jasmin Legatos
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As connectivity becomes the norm on airlines and access to the outside world begins to erode the captive onboard audience, what will become of the humble in-flight magazine? According to a Deloitte report on the future of in-flight entertainment, the in-flight magazine will soon be digitized and viewed via seatback screens or personal electronic devices. […]

Airlines to Increase Social Media Budgets in 2015
November 12, 2014  | Written by Katie Sehl
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Today, SimpliFlying has released their Airline Social Media Outlook for 2015 which examines the budgets, challenges, and metrics involved in social media in the airline industry. Surveying 148 executives from 87 airlines across five regions including APAC, Middle East, Europe, Americas and Africa, SimpliFlying found that there’s a disconnect between how airline executives would like […]

Striking the Right Chords with Passengers
 | Written by Jenn Wint
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Photo: Southwest Airlines With the abundance of new on-screen in-flight entertainment technology emerging, sometimes good old fashioned music gets left looking second best. While watching a blockbuster Hollywood movie on a high-definition screen is certainly nothing short of an experience, sometimes sitting back, eyes closed, reclining (if you’re brave enough) and listening to melodic music is enough […]

Bankrate Helps Passengers Refine Flights
November 11, 2014  | Written by Terri Potratz
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With the capacity for passenger customization increasing on a near-daily basis, a key service provision will be one that allows flyers to quickly and easily understand their travel options before they commit to a flight. A new flight selection tool provided by finance website Bankrate.com does just that: Passengers can filter the offerings of many […]

MIT and the Future of Air Transportation
 | Written by Katie Sehl
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With long manufacturing lead times and a low economic tolerance for risk, the aerospace industry, backed by research from MIT and other think tanks, has turned soothsaying into a pseudo-science. As Pat Shanahan, MIT alumnus and senior vice-president and GM of Airplane Programs for Boeing quips, “The things people are involved in today at MIT […]

Travel Bloggers Help Airlines Get Social
November 10, 2014  | Written by Nadja Sayej
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This morning, a group of Berlin bloggers gathered at a café for the Travel Massive meetup. As the group huddled on couches with lattes, Adam Groffman, the American blogger behind the Travels of Adam, offered insight on how bloggers can work with brands. Groffman launched a sweepstakes on his website with airberlin and Visit Berlin, a […]

Airport Art and Architecture
 | Written by Nadja Sayej
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Architecture is one thing, the art within those glass walls and steel beams are another. Some of the coolest art and architecture you get to see in international airports is not so obvious. Some artwork responds to the architecture in some way, creating a dialogue for passengers, while others make the surrounding surreal. Here’s a […]

Routehappy and Expedia Help Flyers Find Happiness
 | Written by Jessica Sammut
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Routehappy, the differentiation-focused data platform for air travel, today announced their partnership with travel brand giant Expedia. The partnership entails full access and integration of Routehappy’s proprietary Scores & Happiness Factors API, allowing Expedia users to filter results by seat, amenities and speed. “We think flyers need better information when they shop, and that airlines and distributors deserve […]

An APEX Experience Crowdsourced Cover
November 7, 2014  | Written by Jessica Sammut
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The APEX media team is always looking for new inspiration for our cover illustrations. When we started brainstorming cover ideas for our upcoming Education theme, the desk space came to mind. “The desk is a place of learning – and we should never stop learning, especially once we’re out of the classroom. This is where we […]