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Control Geeks: Connected Travelers Want to Shape Their Own Experiences, SITA Finds
November 15, 2015  | Written by Katie Sehl
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APEX Insight: The prevalence of smartphones has driven a service and retail revolution both on the ground and in the air. Spurred by connectivity, SITA OnAir finds that travelers are happiest when they have the freedom to use technology for the information, services and entertainment they desire. In the aerospace world, most of us think […]

Choice Profits: Airlines and Passengers Benefit from Personalization
November 13, 2015  | Written by Marisa Garcia
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APEX Insight: Airlines have moved away from bundling ticket options by opening new revenue streams for the sale of individual ancillaries. Not only do these retail models bring new ways for airlines to be competitive and market their brands, they’re improving the passenger experience by letting customers personalize and upgrade in-flight services and order them à la carte. Airlines […]

Spotlight on Singapore: APEX Members Boost Air Travel Over Asia
 | Written by Caroline Ku
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APEX Insight: Heading into APEX Asia in Singapore, we take a closer look at the APEX members leading the way in the region and whom are playing key roles in the growth of flag carrier Singapore Airlines. The airline is boosting in-flight Wi-Fi with Inmarsat’s GX connectivity, bidding to acquire Tigerair and bringing back the world’s longest nonstop flight […]

Innovation Hubs Give Aviation Startups Their Big Break
November 12, 2015  | Written by Caroline Ku
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APEX Insight: Airlines and aircraft manufacturers have caught onto startup culture, setting up labs, hubs and accelerators to hone local tech talent for aviation and passenger experience solutions. For Airbus, El Al and Lufthansa, it’s an opportunity to draw perspectives outside of aviation; for startups, it’s a chance to tackle real-world challenges and see their ideas, and possibly a business, take off. AirbusBizLab […]

Brewing Loyalty: What Airline Coffee Pairings Say About the Brand
November 11, 2015  | Written by Caroline Ku
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APEX Insight: Coffee is more than just a complimentary beverage for some airlines. The right brand partnership can characterize an airline from bland brand to one that is cool, classy or down-to-earth. From local San Francisco indie brews to everyday brands like Starbucks and Dunkin’ Donuts, based on the brand of coffee you drink, what airline would you fly with? Are […]

Say ‘Yes’ to YouTube: Light In-Flight Entertainment a Sudden Sensation
November 10, 2015  | Written by Caroline Ku
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APEX Insight: YouTube is not just for whiling away time on the ground, it also makes for great in-flight entertainment. This summer, Emirates introduced content from popular YouTubers Cute Girl Hairstyles, Dude Perfect and Crash Course, while British Airways took a cue from the contagion of cat videos. “We embrace the trend of user-generated content that spawns entertaining and […]

APEX Hollywood Shortlist: James Bond Takes Out Charlie Brown and an Unstoppable Martian to Claim the Top Spot with $73M
November 9, 2015  | Written by Tomas Romero
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APEX Insight: Jolting the box office back to life after last week’s sleepy holiday hangover, James Bond and Charlie Brown pack a powerful one-two punch over the weekend with an estimated $73M and $45M respectively. In his fourth and possibly final appearance as James Bond, Daniel Craig 007-ed his way to a spytastic $73M in […]

Reviving the Romance of Flight at the Airport
 | Written by Shannon Tien
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Michael Wengenroth, Jason Patterson and Yi-Chang Liao are the first place winners of the 2015 Fentress Global Challenge. They redesigned Terminal 1 of the Raleigh-Durham International Airport in North Carolina as it might exist in 2050. APEX Media sat down with Michael Wengenroth and Jason Patterson to discuss futuristic airport design and the inspiration behind their […]

Zaniest Aviation Patents of 2015
November 6, 2015  | Written by Caroline Ku
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When Orville and Wilbur Wright first achieved powered flight on December 17, 1903, they didn’t invite the neighbors to a demonstration. They kept their flying machine under wraps until they were able to secure a patent. Fortune writes, “patents are the lifeblood of the tech industry,” allowing companies to put their inventions on lockdown,” and “businesses to stock up their […]

Airlines Chase the Sun to New Vacation Destinations
November 5, 2015  | Written by Jordan Yerman
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APEX Insight: Seasonal shuttling newcomers WowAir and Norwegian are competing by flying passengers from the US, UK and Iceland to sunny getaways in California, Guadeloupe, Martinique and the Caribbean. Meanwhile, longtime winter leisure airlines are expanding their networks to Hawaii and Costa Rica. “Our loyal Bay Area travelers … have been asking for an island escape […]