This issue of APEX Experience magazine, conceived before the current pandemic affected our personal and professional lives, is a reminder of what keeps the airline industry moving. The topics covered – curating a diverse in-flight entertainment catalog, investing in more sustainable catering practices, breathing fresh air into cabin design and more – continue to be important to the airline passenger experience, even if they have taken a backseat while we eagerly wait for air travel to rebound. Also in this issue: kids IFE that’s mindful of screen time, Emirates’ duty-free reboot turns a profit, a sneak peek of Crystal Cabin Award contenders and Q&As with Xiamen Airlines, American Airlines, Singapore Airlines, Recaro and Lufthansa Systems. We continue to be at your disposal: to keep you informed and to be your advocates as we see this crisis through. If you would like to share your experience, please contact firstname.lastname@example.org.