Care and service in the passenger experience industry come in many forms. From pre-flight medical checkups and flight attendant efforts to set cabin temperature standards to executive and crewmember tête-à-têtes, every bit helps to set the bar higher for airline hospitality. AirAsia partners with Vice for a travel-foodie miniseries, remembering when smoking was allowed on airplanes, and APEX members share their most memorable airline customer service stories.