APEX is proud to honor industry leaders who have dedicated their lives to the enhancement of the passenger experience and advancing the industry. This award is reserved only for individuals that drove transformative change for the industry. The CEO Lifetime Achievement Award shall be presented to a senior level executive from an APEX member company whose long-term efforts, dedication, and sustained commitment in support of elevating airline passenger experience and/or APEX have, in the opinion of the APEX Board of Directors, clearly established that individual’s career as a lifetime industry achievement.