Industry News

APEX Experience: Latest Issue

Airfare isn’t the only way to turn a profit in the age of digital services. Down-to-the-moment targeted ancillary offerings and a brand’s socio-political stance can do wonders for customer retention and recruitment, too. From buyer profiles and augmented reality retail… Read more

Tangerine on the Process Behind the Gulf Air Rebrand

APEX Insight: On Friday, Gulf Air’s first aircraft donning a redesigned livery and new cabin interior, a Boeing Dreamliner 787, will enter into service on the carrier’s double-daily London Heathrow route, before being completely rolled out across the airline’s fleet…. Read more